YouTube has unveiled a raft of new updates to its advertising tools including the opportunity for online audiences to buy products immediately after they are exposed to an ad, as consumers' path to purchase shortens, plus improved measurement for those interested in using the video-sharing site as a branding medium. Chief among the new products unveiled are Shopping ads for YouTube -- similar to its Shopping ads on Google -- which will show click-to-buy ad units within partner videos on the site.
McDonald's is continuing to invest heavily in dispelling myths over the quality of its food with another installment in its advertising series intended to instill trust in the brand while helping to maintain its success in the UK market. The ad campaign, developed by Leo Burnett London and OMD UK, follows on from the myth-busting approach adopted in "The Cow" ad released earlier this year, and aims to promote the quality of McDonald's core products -- fries and chicken.
Outsmart's long-term goal should be to become the industry-leading trade body in the UK, says the chief executive of Primesight. The high-profile launch of Outsmart last week was the first step in finally getting the outdoor industry on par with other media trade bodies in the UK. The remit for the old Outdoor Media Centre was extremely wide, covering legislation, planning, health and safety, as well as marketing the medium. It's fair to say the old OMC team was under-resourced, unfocussed and stretched.
Weak Eurozone growth and the potential effects of the migrant crisis have led British shoppers to become less confident about household spending, as GfK's UK Consumer Confidence Index dropped four points in September. All five of the measures used to calculate GfK's UK Consumer Confidence Index decreased over the past month. The biggest drop is in how the UK thinks the general economic situation has changed over the past 12 months, tumbling six points to -3.
With Amazon expanding its online grocery service to include chilled and frozen food, should the supermarkets be concerned? The trial comes after Amazon secured a 300,000-sq-ft location just inside the M25, last month that seems ideally positioned to deliver into London. UK food and grocery sales are predicted to rise 13% to GBP200.6bn between April 2015 and April 2020, according to IGD, with online grocery increasing its market share within that from 5% to 8.6% -- the fastest-growing segment in grocery retail.
Mobile ad spend is expected to increase by 45% this year to GBP3.26bn in the UK, easily surpassing the GBP2.67bn that will be spent on print advertising across national and local newspapers and magazines, according to a report published on Wednesday by eMarketer. Mobile ad spend will see a further surge of 35% next year to GBP4.4bn -- which will see it nudge ahead of traditional TV advertising, which will account for GBP4.26bn of spend.
Aldi is launching an ecommerce operation as it sells products online for the first time in the UK market -- but experts have warned that the move is both a risk and an opportunity. Starting with wine, in the first quarter of 2016, the German discounter will then move to list non-food items -- such as electricals and clothing -- from its Specialbuys range later in the year. Matthew Barnes, chief executive of Aldi in the UK and Ireland had previously dismissed an ecommerce offering altogether.
The body responsible for setting UK advertising rules is to launch a public consultation that will evaluate whether a ban on advertising junk food to children online, in the press, on billboards and poster sites should be introduced. The Committee of Advertising Practice -- the code-setting body for all advertising in the UK that appears in any media except on TV and radio -- is looking at the introduction of tighter rules on how food and drinks high in fat, salt and sugar are marketed to children.
Manning Gottlieb OMD has promoted its managing director Tim Pearson to chief executive, ahead of the departure of Robert Ffitch. Pearson was promoted from executive director to managing director of MG OMD in July this year. He has been at the agency for 16 years, starting at the Omnicom media agency as a planner/buyer. Following Pearson's elevation, MG OMD has promoted Natalie Bell, the executive director, digital, content and experience, to managing director after eight years running the agency's digital team.
Thirteen of the 14 most trusted forms of advertising have seen a decline in trust over the last two years among UK consumers with editorial content experiencing the biggest drop, according to a new report. TV ads, company websites and promotional emails have all seen a decline in trust in the UK, according to Nielsen's latest "Global Survey of Trust in Advertising," which polled 30,000 online respondents in 60 countries. In the UK, editorial content was hit by the biggest decline in trust, falling 8% to 54%.