Having temporarily renamed Canada Water station to Buxton Water to celebrate its sponsorship of the London Marathon at the weekend, TfL has revealed it will open up all its stations to potential brand takeovers as part of its plans to generate GBP3.45bn in non-fare revenue over the next decade. The signage at Canada Water station was switched over to the water brand for just a 24-hour period, and the capital's transport network says it will only allow brands to rename stations for up to 48 hours.
After receiving hundreds of complaints over Protein World's "Are You Beach Body Ready?" campaign, which caused a stir after appearing throughout the London Underground last week, the Advertising Standards Authority (ASA) is assessing whether to take further action. A separate Change.org petition calling for the ad to be removed has received over 40,000 signatures.
E.ON, the energy company, has consolidated all its UK marketing comms activity into Engine. Engine's creative agency WCRS and customer engagement agency Partners Andrews Aldridge will lead the account, with support from other agencies in the group. The agencies will be responsible for delivering integrated marketing activity that helps E.ON better engage with its customers. Engine secured the business following a review process run by ISBA. The final stage was between Engine and Karmarama.
Google is to admit to making mistakes in working with news organisations as it announces a new digital partnership with eight European publishers. The Digital News Initiative is likely to be seen as an attempt by the company to improve its image after being accused of distorting Internet search results and acting anti-competitively by European regulators two weeks ago. News is not directly affected by this investigation. However, publishers have complained for years about the impact of Google's use of their content.
The global Web site for "The Guardian" achieved a record month in March, alongside new highs for "The Independent," "Evening Standard" and "The Telegraph." David Pemsel, deputy chief executive of Guardian News & Media, said: "March marked another milestone for the 'Guardian,' with traffic hitting a record 127 million monthly unique browsers, including off-platform traffic. Market leader MailOnline saw daily traffic drop from a record month in February, down from 14.7m million unique browsers to 14m per day, but posted 220 million monthly uniques.
Victorian Plumbing, the online bathroom retailer and rival to Victoria Plumb, is looking for a creative agency for a GBP6 million campaign to launch later in the year. The retailer has sent out a brief t asking for strategy and creative direction for a campaign to launch later in the year. Victorian Plumbing is handling the pitch process itself. The online bathroom retailer released its first TV ad in September with a GBP60,000 budget but, beginning later this year, will invest GBP500,000 a month in advertising over 12 months.
According to a study by the Interactive Advertising Bureau (IAB), 68% of marketers and agencies plan to increase their digital video ad spending in the next year. The news was released as part of a study titled "Digital Content NewFronts: Digital Video Spend," which surveyed more than 300 buy-side professionals. While respondents expect an increase in digital video ad spending, 67% said they expect broadcast and cable TV ad budgets to either stay the same or decrease.
Yahoo has announced 18 new series in an effort to bolster its digital video presence and attract advertisers. The new premium content offerings were announced at the its NewFront presentation in New York yesterday and will run across the site's live broadcasting, digital magazine, and original programming platforms. The upcoming shows include 'Ultimate DJ', a global electronic live music competition executive produced by Simon Cowell and "The Pursuit," a scripted comedy series aimed at millennials.
Publicis Chemistry's chief executive Mike Welsh will step down, and is moving to a non-executive, consulting role at the agency instead. The staff were told at a meeting last Friday. The management team will consist of David Prideaux, the executive creative director, Kevin Allen, the chief strategy officer and Emma Rush, the new head of client services. Welsh's exit comes less than three months after the arrival of Guy Wieynk, the new group chief executive of UK and the Nordics for Publicis Worldwide.
The government's failed social media attempts have come at a cost of more than GBP1m to UK taxpayers over the last three years. The figures, released under the Freedom of Information Act, revealed that 11 departments had spent in excess of GBP1.1m between 2012 and 2015 on promoting policies and campaigns, with GBP20,000 squandered on a Facebook push about restorative justice which attracted just 2,000 likes.