The BBC has lost control of the rights to the Olympic Games from 2022 onwards after the US broadcasting giant Discovery, owner of Eurosport, signed a GBP920m exclusive pan-European deal. The decision will be seen as a blow to the BBC, which has poured huge resources into its Olympics coverage. The Discovery chief executive, David Zaslav, told the Guardian that it would negotiate with the BBC and other broadcasters in the UK, France and Germany over potentially sub-licensing some of the rights.
Fans of the oldest tennis grand slam differ widely from the sponsors' typical consumers, and while many may be targeting a new customer base, new partnerships may struggle to match the awareness of decades-old deals. There is no doubt that being an official supplier to the Wimbledon Championships is an exclusive club. However, using YouGov's Profiles and BrandIndex tools, Marketing Week's analysis shows that the association is more effective for some brands than others.
Would you prefer to pay Apple or Google for your mobile service rather than EE, O2, Three or Vodafone? The mobile industry is aware that many people would -- and that this could be one of the next big moves by technology giants against the network operators. Senior telecoms industry executives fear that these tech titans could use their clout with consumers to relegate operators to mere wholesale infrastructure providers.
British companies are being offered deals to inflate their Web site traffic and social media followers artificially through the use of "click farms" in India, which employ low-paid workers to boost internet visitors. An investigation by The "Times" has found that western companies are being offered packages costing as little as $1 per 1,000 clicks to increase internet traffic or purchase 1,000 to 10,000 Facebook "likes" or Twitter followers.
Facebook is closing the gap on Google as the most important global marketing platform for advertisers, according to leading industry figures. Sir Martin Sorrell, the chief executive of WPP, the world's biggest ad group, said that clients were increasing their spending on Facebook at twice the rate of that on Google. "Their strength reflects their attitude. Facebook is feeling very ballsy," he said, citing "their success on mobile and video and the fact they are catching up" on Google, which was feeling "pressure" from regulators.
Evgeny Lebedev's TV station London Live made an operating loss of GBP11.6m in the year ending September 2014, after launching in March last year. According to owner ESI Media, the local TV channel made revenue of GBP1.3m over its first six months on air. The company said the channel's trading loss for the year to September 2014 was GBP10m, excluding exceptional start-up costs and year-end accounting adjustments. Earlier this year, London Live announced plans to reduce its staff from around 60 to 40.
Programmatic's total share of online advertising in the UK has risen from 28% in 2013 to 45% in 2014, according to the Internet Advertising Bureau (IAB) and will soar to 80% in three years' time. Of the GBP2.13bn spent on display ads across the Internet and mobile last year, GBP960m was spent on programmatic and its solutions such as automated systems and real-time bidding. The IAB predicts that programmatic will account for between 70% and 80% of all digital ad spend in the UK by 2018.
Jaguar has marked its first year as the official car sponsor of Wimbledon with a social media campaign that uses wearable technology and court sensors to measure the mood and emotion of the crowd. Throughout the tournament Jaguar is selecting spectators to wear biometric wristbands that will capture heart rate, movement and location around the grounds. Atmospheric, in-ground sensors will monitor the energy around the courts by collating data on crowd movement, audio levels and infrared.
Barclaycard's pay-as-you-go contactless service is relaunching with a new range of wearables, Web site and app. The price of the devices will be GBP24.99 for the wristband, GBP19.99 for the key, and GBPGBP4.99 for the sticker, which can be fixed to any flat service such as a phone. The wearables will be sold on www.bpay.co.uk from the beginning of July. They will hit the high street in August in some of the Snow + Rock group's retail locations, such as select Cycle Surgery and Runners Need stores.
The brand is kicking off the global campaign with a search for 48 fans to win the chance to open a match with an official coin toss. It will also roll out limited edition bottles and outdoor, print and digital and a TV ad that will break in August featuring rugby stars Jonah Lomu and John Smit. Former England captain Will Carling -- as well as Matt Dawson, Scott Quinnell, Rocky Elsom and Shane Horgan -- will take part in an online-only pundit panel throughout the tournament, called the Heineken Rugby Lounge.