The 2013 "The Bear and the Hare" Christmas campaign, picked up a Gold Creative Effectiveness Lion and was the only UK work to be honoured in the ceremony. Last year, UK agencies won three Lions. In 2013 Adam & Eve/DDB, alongside Manning Gottlieb OMD, won a Creative Effectiveness Lion for "From Crying To Buying: How John Lewis Harnessed The Selling Power Of Emotion," its ongoing work for John Lewis.
W&K was recognised for "the other side," an interactive YouTube campaign for Honda that brought to life the Civic Type R. The work also scooped a silver Lion. AKQA's London and Shanghai offices picked up a gold Lion and a bronze Lion for Nike's "house of mamba," which transformed a basketball court at a Kobe Bryant training camp into an interactive experience. The Grand Prix in Cyber went to Droga5 New York for Under Armour's "I will what I want," featuring Gisele Bundchen, the fashion model.
Jamie Oliver spoke to "Marketing Week" about the role of brands in healthy eating and why he thinks YouTube is the future of broadcast. Oliver believes broadcasting is going through the most disruptive time since the TV was invented. Celebrities such as chefs are no longer reliant on TV commissioners to get their content out there, but are instead using YouTube to talk directly with their audiences. Oliver now runs three YouTube channels and has also worked with a number of brands on content for the site and on advertising.
MTV International is rebranding, changing its slogan from 'I Want My MTV" to "I Am My MTV" as it introduces a raft of new features allowing social media influencers and fans to create short-form content that regularly appears on its television channels. From today (June 25), the youth brand will be able to air any video content produced via Instagram or Vine under the hashtag #MTVbump on its channels in under two hours through a CMS designed by B-Reel Creative.
Speaking on a panel about "creativity in context" at Spotify House in Cannes, Coca-Cola's head of music and entertainment marketing, Emmanuel Seuge, told the crowd that although the brand is aiming for a balance between creativity and data, the best content is unplanned. Although "the science" of using data allows the brand to predict consumer behaviours and decide which content to create for them "sometimes the best content is the content that you would create that was not planned for," according to Seuge.
Officers have taken down thousands of Facebook listings and seized dangerous goods in a crackdown on social media counterfeiting and piracy. National Trading Standards said Operation Jasper was the largest of its kind ever seen to combat piracy. Enforcement officers raided 12 locations over the last few weeks and are still involved in 22 ongoing investigations. Officers had taken down 4,300 Facebook listings and 20 profiles, issued more than 200 warning letters and delivered 24 cease-and-desist letters.
Its distinctive pink pages were a common sight under the arms of workers pouring into the Square Mile in the morning. In May, fewer than 36,000 copies were purchased in the UK by consumers paying full price compared with 66,076 five years ago and 92,487 in October 2008 as the financial crisis hit. The remainder of the current total UK print circulation of just 69,000 is made up of 6,000 personal subscriptions, 4,000 corporate subscriptions, and 23,000 distributed in bulk discount deals with airlines and hotels.
MediaCom won a Silver Lion for its work for Coca-Cola, where the agency created the world's first fully personalised TV campaign. The WPP agency also won Bronze Lions for Bose's Soundtrue headphones and Shell's "power of sport" work. Other UK agencies to triumph were OgilvyOne, which won a Silver Lion and a Bronze Lion for its Animal Rescue Service work for Battersea Dogs Home; Leo Burnett, which won a Silver Lion for its Suffocation campaign for Karma Nirvana; and a Bronze Lion for PHD's work for Mondelez' Orea.
Ogilvy & Mather London's campaign against female genital mutilation for the charity 28 Too Many won Gold in the category after also scooping two Gold Press Lions this week. The work also garnered a Bronze Outdoor Lion. WCRS London received a Gold Lion for its Women's Aid 'Look at Me' campaign tackling domestic violence, and Grey London also won Gold for work for The Sunday Times. Adam & Eve/DDB London landed Silver and Bronze Lions for its Harvey Nichols spring/summer sale 14 campaigns.
Fresh from becoming the first UK automotive brand to use Twitter's Flock to Unlock (F2U) feature for a digital competition, Peugeot's head of social Zoe Macleay says the brand is making social its primary focus over television as "that's where our customers are going". The F2U advertising mechanic allows brands to use Twitter to generate viral buzz for competition through hidden clues. Peugeot used it to offer consumers the chance to win its new 208 car in a campaign designed by 33Seconds.