The Unilever Foundry has made a vow that within five years, half of the start-ups it partners with will be founded by women, "Campaign" reports.
F1 has launched a streaming service to allow fans to watch practice sessions, qualification and races live. The services is to be made available in France, Germany, Austria, Hungary and the US, among many international markets for a monthly fee of between $8 to $12. "The Drum" reveals that a decision on a UK launch has yet to be made.
ITV is putting a brave face on a GBP81m dip in advertising revenue in 2017, "The Drum" reports. The channel is claiming "a great start to 2018" which will only be improved in the summer with revenue from the Fifa World Cup.
Former F1 boss Max Mosley is claiming that his attempts to tighten press regulation are behind claims in "The Daily Mail" that he put his name to a racist election pamphlet published in 1961. He denied any involvement in racist electioneering during the 2008 trial in which he won substantial damages from the News of the World over reports of an orgy he took part in, "The Guardian" reports.
Grey London is now offering in-house production through partnering with production agency Hogarth, to form Town Productions. "Campaign" reveals that the WPP-owned agencies have combined to offer all aspects of production, although clients are not being forced to work with the new company.
A survey by YouGov suggests that while the improvement in relevancy of a personalised offer goes down well with consumers, using personal information -- such as knowing their name and recognising their birthday -- is not a big deal. According to Netimperative, only 7% of consumers are impressed, compared to around one in two who appreciate a tailored offer.
It is another dark day for the high street as Toys R Us and Maplin fall into administration. "Sky News" reports that the moves mean 6,000 retail jobs are at risk.
Mediatel is reporting that ISBA has reworked its controversial Media Services Agreement, which gave members advice on tackling agencies on sensitive issues such as brand safety, rebates and data ownership. The new Agreement focuses mainly on digital -- and, it is hoped, may smooth waters between the organisation and the media agencies who were critical of the first version.
Comcast has launched a counter-bid to Fox's takeover offer for Sky. "The Guardian" reveals that the owner of NBC Universal has offered GBP12.50 per share, a 16% improvement on 21st Century Fox's bid.
IPG Mediabrands has signed a deal with Nielsen to offer clients better forecasting on audience reach when drawing up media and communication plans, "The Drum" reports.