Mondelez-owned Cadbury is reviewing its creative account, "Campaign" reports. The site estimates that the account represents around half of the yearly revenue for the incumbent, Fallon.

Coca-Cola's new UK campaign for Diet Coke features tv presenter Holly Willoughby talking to influencers about the drink on Facebook. "Marketing Week" reports today that against the backdrop of a Google boycott, the brand has elected to focus on Facebook instead.

User names will no longer count toward the 140-character limit in a tweet, "The Drum" reports. It's all part of the social media giant trying to get more people engaged in conversations on the platform.

Google has promised to do more to flag up and remove terror-related content, "The Telegraph" reports. However, the paper also reveals that the UK Government is critical that plans for an industry body that would remove content on Facebook and Twitter as well are not more fully progressed.

Netflix data is showing which genres are most popular in different parts of the UK. The figures, in today's "Guardian," show that Londoners love a drama, Scotland likes to laugh, the West Country are the biggest sci-fi fans, and in the northeast they love a bit of horror.

The Premier League is launching its first advertising campaign not funded by a sponsor. According to Campaign, the new tv campaign from Y&R London features football stars showing what the game has done for schools and children. It will air on Sunday night during ITV's "The Voice."

A Hitwise survey, reported on in netimperative, shows that since Trump was elected, more Brits are reading news online -- but they're turning away from the right-wing press and tabloids. "The Guardian" and 'The Independent" have apparently picked up new readers at the expense of "The Daily Mail," "The Sun" and "The Express."

Watching television live is becoming the preserve of an older demographic, "The Guardian" warns today. The average BBC1 viewer is 61, according to the BBC Trust. Referring to additional figures from Enders Analysis, the paper points out BBC is not unusual. The average ITV viewer is 60 and 55 on Channel 4.

Despite the boycott of Google over brand safety, figures from Integral Ad Science, quoted by eMarketer, suggest that safety "infractions" were actually down 1% at the end of 2016 compared to the first half of the year.

After the triggering of Article 50, the Advertising Association has outlined its four key areas of concern that it wants to talk to Government about, according to "Marketing Week." They can be summed up as keeping the UK as an advertising hub for Europe, through free trade and honouring existing EU legislation.