British consumers' propensity to make major purchases rose nine points in August to +7, according to GfK's latest consumer confidence index. Although this is 10 points lower than in August 2015, it represents a major improvement on July's score of -2. The core consumer confidence index also increased by five points to hit -7 as positive growth was recorded across all the major measures.
Britain could cut corporation tax to attract major international companies under plans being considered by Theresa May after Apple was hit with a record tax bill by Brussels. Downing Street said it would "welcome" Apple to the UK after the European Commission took the extraordinary step of hitting the company with a GBP11billion fine.
Twitter has opened up its video advertising platform to individual creators, allowing them a share of the cash from ads that run against their content. The expanded Amplify programme, already available to media outlets such as BuzzFeed, will now expand to include individual influencers. The expanded programme is only available in the U.S.
There are few worse feelings than running out of razor blades, coffee or toilet paper at a crucial moment. But the days of British households being caught without essential supplies may be over after Amazon announced its latest invention. The online retailer has unveiled a range of Internet-connected buttons which, with one click, are able to place an instant order for next-day delivery.
Diageo's Captain Morgan brand has questioned why the ASA banned one of its TV ads, claiming the ad is not irresponsible and does not imply that alcohol could enhance an individual's popularity. An ad by Captain Morgan has been banned by the Advertising Standards Authority (ASA) for implying that drinking alcohol could contribute to an individual's popularity and "enhance personal qualities."
Rufus Olins, the chief executive of NewsWorks, is to leave the newspaper marketing body to join the Co-op in the newly created role of chief membership officer. The Co-op's membership programme is a key pillar of the once-ailing supermarket's revival, with chief executive Richard Pennycook saying recently that he hoped Co-op members would generate at least half of all sales.
The relationship between traditional media agencies and marketers couldn't be more strained, with concerns rife over agencies not being up front about how much money they are making from marketers. It is against this backdrop that a Danish media agency that is not financially dependent on how much an advertiser spends because it takes a fixed monthly fee will launch in the UK.
News organisations in Europe will be given the right to charge Internet giants such as Google to link to their content in a major shakeup of copyright reforms planned by Brussels. The European Commission has drawn up proposals to hand publishers "exclusive rights" to their content. The plans, to be published next month, will force aggregators to agree terms to show parts of stories.
Ireland should recover up to EUR13bn (GBP11bn) from Apple in back taxes, the European Commission has ruled. After a three-year long investigation, it has concluded that the U.S. firm's tax benefits are illegal. It said "this selective treatment" allowed Apple to pay an effective tax rate of 1% on its European profits. The Commission said this enabled it to pay substantially less than other businesses.
The service, available from an initial 300 stores, costs GBP2 from Monday to Thursday and GBP3 on Friday and Saturday. There is also be a free service offered on orders over GBP40 for customers signed up to the Amazon Prime-style Delivery Saver scheme. People using the service will need to order before 1 pm in order to pick up after 4 pm in one of two slots: 4-6 pm or 6-8 pm.