"Mobile Marketing" is reporting a spike in uptake of Snapchat's Discovery short-form video service. Seventeen new British publishers have recently committed to the platform including short series produced by "The Guardian," "Sky News" and "Vice."

Mark Zuckerberg has again been invited to give evidence to MPs investigating fake news. City AM reports that the Facebook founder is being urged to take up this "historic opportunity" to answer questions on November 27th after failing to appear in April.

Ogilvy UK has offered staff the option to take voluntary redundancy. "Campaign" reports that the company is not positioning this as a cost-saving exercise, but rather a way to allow people who joined before recent structural changes to leave.

Industry organisations, including ISBA and the IAB UK, are raising concerns that the Chancellor's new 2% Digital Services Tax could hamper investment in the UK's digital economy, "Campaign" writes.

"Marketing Week" asks an interesting question today. After years of keeping prices low, it is reporting that FMCGs are trying to leverage their brand names by raising prices. The question is, are those names respected enough to prevent consumers from switching?

Facebook is losing European users as its growth cools down, "The Telegraph" writes today. As the social media giant publishes global figures, the paper points out that Facebook has lost a million daily active users since the introduction of GDPR.

The Chancellor's vow for the UK to go it alone with a Digital Services Tax of 2% has led to a call from the tech giants for more clarity, "The Guardian" reports. Microsoft, Facebook and Google told a hearing at the House of Lords that they needed to have more detail and an assurance the tax was a stop-gap until there was a wider consensus from other countries on taxing the tech giants.

Research from Mintel suggests that Britons will spend GBP419m this year on Halloween, "Sky News" reports. This a 5% increase on last year and shows, the news site suggests, that the date is now firmly established as a big spending event in the UK. Last year one in two people spent money on Halloween celebrations.

Iceland, the frozen supermarket chain, has announced it is taking its advertising in-house after splitting with Karmamara after seven years, "Campaign" reports.

Uber is continuing a long-running legal case in London today as it disputes a previous ruling that its drivers are entitled to holiday and sick pay, the BBC reports. The case is expected to last two days.