Adam & Eve/DDB has built on winning the global Sony Mobile advertising account a year ago with the award of its content marketing brief to A&E's specialist content division, Cain & Abel, launched last November. Sony's procurement team handled the process in-house.
Hyundai is looking for a customer experience agency. The car manufacturer had been working with FCB Inferno, which won BMW UK's creative account in June, raising conflict issues. The Korean carmakers has shortlisted agencies to pitch for its CRM and digital work.
A House of Lords Committee has concluded the "right to be forgotten" is "unworkable" and "wrong in principle." The European Court of Justice ruled in May that links to irrelevant and outdated material should be erased on request from search engines such as Google within the European Union. The Lords Home Affairs, Health and Education EU Sub-Committee said in a new report that it was wrong to give search engines the power to decide what should or should not be deleted.
BMW has become the first advertiser on Medium, the blog publishing platform created by Twitter co-founders Biz Stone and Evan Williams. It is sponsoring a collection of posts about design, dubbed "Reform," for an initial six-month period. "Presented by BMW" appears next to each title, and videos from the car marque will appear at the bottom of each article. Rather than charging on cost per click (CPC) BMW is being guaranteed the total amount of minutes spent reading stories on Reform over the six-month period.
Is Twitter considering replicating Facebook by applying an algorithm to results, rather than listing all tweets in chronological order? CEO Dick Costolo responded to questioning on the site's Q2 results by keeping the door open. "I think it's fair to say that we are not ruling out any kinds of changes that we might deliver in the product, in service to bridging that gap between signing up for Twitter and receiving immediate value... you will see a number of kinds of experiments that we produce there."
Engine UK has stressed that the agency group will retain its independence following a GBP100m buyout by private equity firm Lake Capital. Engine will now work closely alongside Lake Capital's two other marketing services companies -- entertainment and content marketing agency Trailer Parks and global market research and business intelligence firm ORC, which will result in a "new breed" of agency that will in total command $400m (GBP237m) in revenue (60 percent digital).
Twitter on Tuesday reported second-quarter results that easily topped Wall Street expectations. The social media service saw revenue surge 124% to $312 million, while posting adjusted earnings of 2 cents a share, compared to a loss of 12 cents a share in the year-earlier period. Advertising revenue grew 129% from a year ago to $277 million, with mobile ads accounting for 81% of the total. International revenue spiked 168% to $102 million, accounting for a third of total revenue.
ISBA, the association for British advertising, is to advise advertisers on tightening contracts with agency trading desks to own the campaign data they fear could be accessed by competitors. A series of "Contract Clauses' will be released in September, encouraging members to make the ownership of data clear to media agencies. First-party data will be covered by the guidelines alongside quality and the availability of data to support real-time targeting and optimisation.
A coalition of privacy advocates wants regulators to block Facebook from broadening its online behavioral advertising program. The TransAtlantic Consumer Dialogue wrote to the FTC: "We urge you to act immediately to notify the company that it must suspend its proposed change in business practices to determine whether it complies with current U.S. and EU law. Contrary to its prior representations, the company will now routinely monitor the Web browsing activities of its users and exploit that information for advertising purposes."
WPP's newest media network, Maxus, is the fastest-growing media agency network over the last five years, according to Recma. Sibling agency MediaCom is still the biggest, with Carat in second place. In the UK, Maxus can claim to have the most sustained growth of the Top 10 media agencies (20%), propelled by winning L'Oreal's GBP135m media account. Set up in 2008,Maxus now operates in 55 countries and employs 2,500 people. Top-spending clients include BT and ABF in the UK.