Mastercard's CMO believes the CMO role is on the wane because too many top marketers are unable to quantify and explain what the role offers their employer. "Campaign" reveals this is why Raja Rajamannar believes some major brands have replaced CMOs with Chief Growth Officers.
BT's Group Chief Executive Gavin Patterson has told Mobile World Congress that the company cannot compete with the likes of Netflix and Amazon in global drama rights, "Campaign" reveals.
Channel 5 has become the first advertiser to scale up its social media presence through News UK's Social Amp tool, "Press Gazette" reports. The tool will allow the broadcaster's posts to be seen across News UK's newspaper sites as well as within its social media feeds.
According to research from Amobee, Samsung has won the Winter Olympics. Netimperative reports it is the brand most readily associated with the event, with Red Stripe an unlikely silver medallist. It is not an official sponsor, but picked up a lot of engagement through its bid to save the Jamaican bobsleigh team.
Time Inc's 57 magazine titles have been sold to private equity firm Epiris for GBP130m. "The Guardian" reveals that the firm is expected to sell off some underperforming titles in a move that is expected to lead to job losses. Well-known magazines involved in the sale include Marie Claire, Horse and Hound, NME and Country Life.
After 22 years, Carlsberg will end its sponsorship of the England football team after this summer's World Cup in Russia. "Campaign" reveals that the decision has been taken so the beer brand can focus on music festivals.
Britain's second-biggest local newspaper group is in talks to buy Archant, which publishes 120 local newspapers and the anti-Brexit paper, "The New European." "The Guardian" is attributing the move to the inevitable consolidation in the British newspaper market.
The tech giants could see their tax bills increase by hundreds of millions of pounds per year if the Government follows through on a proposal to charge them on their revenue rather than profit. "The Telegraph" estimates this could increase Google's annual tax bill sevenfold. A similar proposal is also being considered in France.
KFC is winning plaudits in adland for its humorous response to delivery issues meaning many of its restaurants could not open last week. "Campaign" reveals that the ad -- which placed the acronym "FCK" instead of the usual "KFC" -- was produced by Mother London and ran as a full page in "The Sun."
"Campaign" reports that Nick Bell has left Fallon as executive creative director and will not be replaced. The move comes after the "realignment" of the agency into the Leo Burnett Group.