No company in the UK, France or Germany delivers an excellent customer experience, according to Forrester -- but three-quarters agree they need to address the issue fast. In the UK, 87% of the brands were OK or poor, Germany had 84% in this bracket and France had 55%. Unlike other markets, not a single brand offered a 'good' customer experience. Leading brands in the UK were Nationwide Building Society, M&S Bank, and American Express.
Just a quarter of those working in senior management roles in advertising and marketing are women, according to a study by The Creative Industries Federation. The research, which was conducted in partnership with the MOBO organisation, found that there are 41.9% of women working in adland. The study also referred to research by the Advertising Association which found that just 45% of those in the BAME communities believe that advertising represents UK's multicultural society.
Just months after announcing its e-commerce Facebook tie-up, Mondelez International is already backing it to succeed. The snacks maker has seen experiments with its Philadelphia brand on the social network drive a 5% boost in sales. And while its claims of success may seem a little premature given the single-digit increase, it's worthwhile noting that the business has spent the bulk of 2014 learning about how it can tempt people to consider purchasing snacks online.
Highfield represents fellow regional newspaper publishers who believe the BBC is trying to intrude on their territory, thereby threatening their commercial viability. The latest skirmish began with the BBC's suggestion earlier this month that it would fund 100 local reporters to provide public service material for regional papers, a move the corporation viewed as an olive branch. "More like an olive leaf," says Highfield. "It looked to us like BBC imperialism through the back door. The whole idea was flawed."
The lukewarm reception from critics and fans to this year's Apple Watch and Apple Music has not been enough to dent its cool factor. Buzz around its Apple TV service and upcoming products like the iPhone 6S was enough to secure its place at the top of the annual survey. However, rivals for the CoolBrands crown are emerging. Netflix and Instagram, which both broke into the top 20 list year, continued to rise up the rankings, moving from tenth to fifth and fourteenth to seventh respectively.
The BBC is looking to launch an iPlayer dedicated solely to children. The app, which will be available on Android and iOS, will be designed to supplement and unify Cbeebies and CBBC under the one brand, according to BBC children director Alice Webb. She said: "'iPlay' (working title) will be a single, online front door for children to the wealth of the whole BBC and trusted partners beyond -- giving content to children that matures with them, from a range of platforms, in a safe and trusted way."
Lloyds Bank has appointed Adam & Eve/DDB to its creative account, ending its 13-year relationship with Rainey Kelly Campbell Roalfe/Y&R. RKCR/Y&R has worked with Lloyds since 2002, when it replaced Saatchi & Saatchi. Earlier this year, Lloyds Bank hired Adam & Eve/DDB without a pitch to create a high-profile ad campaign marking the bank's 250th anniversary. The agency revived Lloyds' iconic black horse for its "horse story" campaign.
The BBC's local radio station for London is to ditch more than a quarter century of rebrands and return to its original name, BBC Radio London. The station -- current BBC London 94.9 -- will go back to its roots next Monday on the 45th anniversary of its launch as the first local station in London. The BBC station for the capital dropped the BBC London name when it relaunched as GLR in 1988, featuring a lineup including Chris Evans, Chris Morris and Danny Baker.
Facebook has launched a number of new ways to buy ad space and measure the effectiveness of campaigns on mobile. As Ad Week kicks off in New York today, the social media site has introduced total rating point (TRP) buying, which allows advertisers to use the metric to plan, buy and measure Facebook video ads alongside TV. In a blog post, Facebook said: "Marketers can plan a campaign across TV and Facebook with a total TRP target in mind, and they can buy a share of those TRPs directly with Facebook."
Nike says its attempts to create a premium experience online are paying off as its ecommerce business sees growth accelerate and the company preps "a pipeline of innovation" ready for big sports events over the coming year, including the Olympics in Rio de Janeiro next summer. Nike's ecommerce revenue was up 46% in its first quarter, with the firm crediting strong conversion and increased traffic, particularly on mobile.