Picturehouse Cinemas, which ran the pitch itself, was looking for an agency to develop its brand in the wake of expansion in London and increase its membership. The chain, which has 22 cinemas across the UK, opened its flagship -- seven-screen Picturehouse Central cinema, in June -- and is scheduled to open a four-screen cinema in Crouch End later in the year. There was no incumbent on the account.
Publicis Worldwide, already handles the creative work for Citibank through its specially created division Publicis OneCitiGlobal. This division was set up last year to provide Citi with a fully integrated service including strategy, creative, digital, tech and production. It will now take on responsibility for Citi's global media planning and buying. The bank previously worked with several different media agencies including MEC in the US and Starcom Mediavest Group in some international markets.
The Outdoor Media Centre has rebranded as Outsmart as it aims to challenge outdated views on out of home advertising and make it a "must have for brands." One of the problems around out-of-home advertising was that it wasn't seen as something brands should always consider, Outsmart's CEO Alan Brydon told "Marketing Week."
Sluggish newspaper circulation and falling print advertising sales have hit revenues at the "Daily Mail and General Trust," but the allure of the MailOnline's gossip and "sidebar of shame" means that digital advertising is growing. The owner of the "Daily Mail" and "Mail on Sunday" said that its consumer media division had recorded a 4% fall in revenue in the 11 months to the end of August. It also expects full-year revenue for the media division to decline by about 9%.
Havas is acquiring Paris-based digital communications firm FullSIX for roughly $75m. The advertising group has not made an acquisition of this scale in 15 years. FullSIX was founded by Marco Tinelli and brought in about $67m in revenue last year. It has over 600 employees in France, Portugal, the UK, Spain, the US and Italy.
New data from BDRC Continental shows that of all the business categories in the travel sector it is car rental companies that get the most out of social channels, Car rental companies such as Avis, Europcar, Enterprise, Sixt and Hertz generate the greatest amount of business as a result of social media interactions, with 83% of people saying the interactions affected their decision to use one of the brands, while 85% say social media had 'at least some' influence on their satisfaction.
L'Oreal is launching a campaign aimed at changing public perceptions around women in science, as well as encouraging more young people into STEM careers. The brand's "#Changethenumbers'" campaign comes on the back of an international piece of research measured across five countries, which questioned over 5,000 participants. The results show that in the UK, 71% of people think men are more suited to being high-level scientists -- much higher than the European average of 60%.
The RFU is hoping to use increased interest in rugby around the World Cup to shift perceptions of the sport away from its private school image and encourage more young people to take up the sport. Launching today, a digital campaign named "Call it rugby" sees the RFU partner with VICE to create and promote five videos that aims to show the range of people from different backgrounds that play the sport.
The government has inadvertently provided further evidence that it is looking at privatising Channel 4, after an official was photographed entering Downing Street with a document setting out options for a selloff. After months of ministerial obfuscation on whether the sale of the state-owned, commercially funded broadcaster was being considered, the document reveals that proposals have already been drawn up in a bid to raise an estimated GBP1bn for Treasury coffers.
Channel 4 has signed up O2 and Vauxhall as the first partners of new ad product "Ad Journey." The new format, developed in partnership with Innovid, uses All 4 viewer data to serve them different ads based on ones they have previously viewed or interacted with. Furthermore, brands can serve All 4 viewers differing creative based on whether users are existing customers. O2 is using the platform to engage All 4 users with the "Make Them Giants" campaign to to get behind the England rugby team.