WPP has reported that Q1 revenues are up 3.6%, against a forecast of 2%, "Campaign" reports. UK performance was solid, with revenue up 4.8% but in North America revenue was down 0.2%.

The cough sweet brand, Halls, is reviewing all of its advertising accounts across Europe as it seeks to widen its remit, "Campaign" reports.

Rolls-Royce has picked Havas London for its integrated advertising account. Campaign reports that the luxury car brand had parted ways with Engine last year and there was no intermediary involved.

Google is combating "fake news" on its search engine with new reporting tools that allow users to flag misleading or offensive content. "The Guardian" reports the tech giant has also vowed to improve search results to prioritise "more authoritative pages".

McDonald's has told Sky News that it will begin a home delivery trial this summer. The fast food chain also revealed that it is working on moving employees off zero hour to fixed hour contracts.

Recall is an issue with content marketing, according to research reported by eMarketer. Eight in ten UK internet users forgot about branded content they had seen within the past three days, and half couldn't recall a single detail about it. Key attributes for being remembered including revealing something new or what entertains or inspires a reader.

United faces another PR disaster, "The Sun" reports, this time over the death of Simon the rabbit, who was potentially the largest in the world. He died in transit on a United flight from Heathrow to Chicago.

The Advertising Standards Authority (ASA) has banned a BMW ad for its top-of-the-range luxury saloon model, the M760Li xDrive. ASA agreed with a complainant that the tag line "Luxury Just Lost Its Manners" coupled with a speed claim that "for some the climb to the top is quicker" could be seen as encouraging irresponsible driving.

UK ad spend rose 3.9% year-on-year in Q4 2016 to reach GBP5.6bn, according to figures from the Advertising Association and Warc. "Marketing Week" reveals that throughout 2016 ad spend rose 3.7% to hit GBP21.4bn. Internet advertising was up 13% to reach GBP10.3bn. Nearly all of this growth was accounted for by mobile, which leaped 45.5% in 2016 to reach GBP3.9bn.

Wikipedia founder Jimmy Wales has launched Wikitribune, a site dedicated to tackling fake news, "The Guardian" reveals. The principle is that people will pay to become members, and their subscriptions will pay for professional journalists and researchers to ensure that published articles are factual.