"Campaign" reveals this morning that Channel 4 is using its 15m strong database of users to allow advertisers to incorporate an individual's name in a video-on-demand advertising campaign. The site believes the first brands signed up to use the technology include 20th Century Fox, Foster's and Ronseal.

While the overall message from this morning's ad-spend figures from AA/Warc is that budgets are on the upswing, "Campaign' points out that this does not apply quite as much to tv. The channel grew by just 0.2% last year and is forecast to shrink by 0.5% in 2017.

TV's appeal as the screen of choice for watching entertainment is on the wane as laptops become more popular. Thats the finding of an Accenture report featured in eMarketer. It claims that laptops and desktops are now the preferred medium for watching tv shows -- a sharp reversal in fortunes for traditional tv in just a year.

"Press Gazette" publishes ITN's submission to a parliamentary inquiry examining the impact of fake news. The news broadcaster uses its submission to call for greater transparency around how social news feeds are curated.

Arsenal has become the first Premier League team to launch an Alexa skill. According to The Drum, the skill allows fans to access commentary to games, see team lineups and listen to pre- and post-match analysis.

The Office for National Statistics (ONS) reveals retail sales fell 1.4% in Q1 of 2017. However, "Marketing Tech News" reveals that online sales are up by nearly a fifth over the same period.

"The Telegraph" picks up on last night's BBC Newsnight's television interview with Facebook's COO. Sheryl Sandberg assured the public that the social giant takes its responsibility on fake news "very seriously" but is not "an arbiter of the truth." Sandberg explained that Facebook is working to remove the financial incentive that drives most fake news posts.

"Britain's Got Talent" has posted the biggest tv audience of the year so far. "The Guardian" reports that it secured an audience of 9.2m on Saturday night, up from 8.7m the week before. It smashed "Doctor Who," which received 4.3m viewers.

Ofcom's investigation into Rupert Murdoch's takeover of Sky has been postponed until after June's general election, Press Gazette reveals.

WPP is leading the world in marcomms acquisitions at the end of first-quarter 2017. According to Results International, the holding group secured nine deals, compared to Dentsu Aegis and Publicis who have each completed four, The Drum reports.