Facebook has announced the purchase of the Moves app, developed by Finnish start-up ProtoGeo. It runs in the background on an Android or iOS smartphone measuring the owner's activity. Apple described it as the "surprise hit" of 2013. To date the app has been downloaded 4m times. ProtoGeo moved quickly to dispel privacy fears, claiming it would act as a standalone app and would not "comingle data with Facebook." WhatsApp, bought by Facebook earlier this year, was forced to issue a similar statement this week to counter data privacy concerns.

It isn't just Ronald McDonald announcing a comeback this week. The Honey Monster is expected to make a return to television advertising this summer following John Ayling & Associates winning the GBP1maccount for Sugar Puffs and Harvest Chewee, owned by Halo Foods, following a pitch against MediaCom. The Gate London was appointed as the brand's creative agency in February after a final showdown with Bray Leino. This summer's ad spots are expected to target seven- to-ten-year-old boys and their mothers.

The human touch is the vital ingredient to blogger outreach campaigns, urges Coca-Cola GB Head of Media Relations Sarah Tuke. Rather than go to key influencers with a 'fait accompli' brands should concentrate on collaborating. Speaking at Mumsnet's Mumstock conference yesterday, Tuke revealed that by engaging mum bloggers with the development of its "recyclometer" product, it made the tool "much better" than Coca-Cola could have made it without engaging mothers. Although the channel may be digital, Tuke further advised brands to meet bloggers face to face.

Ronald McDonald is staging a comeback after a makeover that will see him launched on Twitter in June. The character has not been used for the food brand in the past few years due to criticism he was overtly marketing fast food to children. Instead he has been the figurehead of the McDonald House Charity, which provides accommodation to families with children in hospital. However, he is expected to move beyond social media later in the year to begin appearing again in McDonald's television adverts.

In a drive to reach the luxury Chinese market, British fashion brand Burberry has opened an Ali Baba shopping site -- claiming to be the first in its sector to launch on China's biggest trade and shopping portal, part-owned by Yahoo. Burberry said in a statement: "The new tie up is a first for any luxury brand and reflects a shared commitment to offering Chinese consumers the best in luxury experiences across all of Ali Baba group's platforms." Ali Baba is courting Western luxury brands ahead of considering an IPO that could be the largest in U.S. history.

IPA research has found that advertising, marketing, sponsorship and PR budgets are all on the increase for the sixth quarter in a row -- but AAR Chief Executive Kerry Glazer cautions, don't celebrate just yet. She pointed out that Marketing budgets are still trailing behind downturn figures and, welcome though the increases are, marketers and advertisers need to give clients demonstrable ROI benefits soon. Brands are understandably cautious, she believes -- and so, like a a new football team manager, budget will only come to those who can demonstrate winning results to boost confidence.

Samsung has notified agencies on its roster that it intends to carry out a global advertising and media review. The global business is currently split between Cheil, CHI & Partners and Leo Burnett, with Starcom handling planning and buying.

Bentley is reportedly looking for a new media agency after Atomic is believed to have resigned the GBP5m-a-year account, which mainly focusses on dealer marketing. Atomic had won the business last June in a pitch against Adam&Eve/DDB, McCann London, and the incumbent, Connect Group. Bentley is now inviting agencies, including McCann London, to pitch for the UK and European account..

Effectiveness will be increased, but marketing budget will be reduced in 2014, warns Procter & Gamble CFO Jon Mueller. The FMCG giant is cutting back expenditures and will rely more on digital and social to deliver improved results at lower costs. The move to scale back on television spend in favour of digital channels has already seen a 9% drop in UK spend in 2013, according to Nielsen's Ad Dynamic. "We have improved marketing effectiveness and productivity through an optimised media mix," Mueller told analysts. "Marketing spend will be below the prior year but overall effectiveness will be well ahead."

For the first time, more than half of Facebook's growing advertising revenue now comes from mobile. Figures released for Q1 show an 82% hike in overall ad revenue to $2.27bn, year-on-year, of which mobile now accounts for 59%. In Q1 2013 mobile had accounted for 30% of advertising revenue. Daily active users are also up by 21%, to 802m. Specifically in mobile, daily active users has leapt 43% year-on-year to hit 609m. Research from eMarketer suggests Facebook will increase its share of global mobile ad spend from 17.5% in 2013 to 21.67% this year.