In the post-"lads mags" era, male readers are too embarrassed to read titles with scantily clad models on the cover -- and so print success is more likely to be enjoyed by the more serious magazines with an older readership, such as "GQ" and "Esquire," the "Times" predicts. "FHM" and "Loaded" once sold 700,000 and 400,000 copies per month, respectively -- but are now neck and neck in circulation with the less "laddy" magazines at around 100,000 per month. Loaded has dropped model covers and "Nuts," "Maxim" and "Front" folded.

The nation is split nearly 50:50 on the BBC funding itself through the license fee, according to new research from ComRes. However, the corporation points out that its support rating of 53 percent is an improvement on the 31 percent figure of ten years ago. The research was commissioned by The Whitehouse Consultancy, which claims a split is developing between older people -- who support the fee -- and younger demographics who believe the BBC should be more commercial.

FCB Inferno has been appointed by the Department for Business Innovation and Skills (BIS) to work on a year-long campaign to promote apprenticeships. It beat Abbott Mead Vickers BBDO, M&C Saatchi and Ogilvy & Mather to win the multimillion-pound brief. In June FCB, Inferno won a Sport England brief to encourage more women in to sport and in April was successful in a pitch for the state-run savings bank NS&I.

Facebook has bought LiveRail, which automates the sales of video adverts for publishers including ABC, Daily Motion and Major League Baseball. Publishers upload inventory which can then be bought through real-time auctions. The price of the purchase has not been disclosed but it pitches Facebook as a top player in the online video advertising space. Google has previously launched its own video ad exchange, as did AOL through the purchase last year of Adap.tv.

An Accenture report reveals that a third of marketers believe digital will account for three-quarters of their budget within five years. More than a third believed it would instead rise to 50 percent. The report surveyed more than 580 senior marketers globally to find that three in four believe marketing is being fundamentally changed by digital, analytics and mobile. At the moment, the biggest proponents of digital -- such as P&G -- are putting around a third of their media spend in to digital.

The Government believes that its GBP5m Change4Life New Year campaign led to an 8 percent drop in fizzy drinks that are high in sugar. The adverts encouraged the public to swap unhealthy drinks for more health alternatives. The drop in sales, according to Public Health England, lasted from the beginning of the year through to end of May. More than 400,000 families signed up to the campaign's "Smart Swaps" initiative, it claims.

Facebook is to face questioning from the UK's data watchdog, the Information Commissioner's Office (ICO), over its recent psychological experiment which compared the posts of people whose news feed was filtered to be happy to those whose feed was filtered to be more negative. A spokesperson for the ICO has told FT.com it is too early to tell whether the experiment broke the law, but the organisation would be speaking to the social media site. Facebook has apologised for the experiment.

A new report from eMarketer suggests that Twitter's growth will struggle to meet expectations. Researchers expect Twitter's UK earnings to double to nearly GBP100m this year and then grow a further 60 percent in 2015 to hit GBP150m. However, this is GBP30m less than previously expected. The microblogging site's UK operations are important, as the country will account for 12.7 percent of ad revenue this year and 13.2 percent next year.

Camelot's media planning and buying account has been consolidated and awarded to Vizeum. The National Lottery operator's GBP40m account was won in a two-way final pitch with incumbent OMD. It had shared the account previously with Havas Media -- Havas was knocked out of the running earlier on in the process.

It has spent tens of millions to crack the American market, but "The Guardian" is expected to announce another multimillion-pound loss for its American operation next week. Its free content service has won a decent level of traffic from left-leaning Americans, but rival UK newspaper "The Daily Telegraph" reports that it has yet to be a commercial success. Although Guardian Media Group has received a GBP619m windfall from selling its stake in Auto Trader, Guardian News and Media is expected to post another heavy loss.