• Nestle Reviews UK Account For First Time In Ten Years
    Nestle is calling a review of its GBP60m media planning and buying account, putting incumbent Mindshare on alert. It is the first review of the account since 2004. The brand, which owns Nescafe and Shredded Wheat, has recently reviewed its U.S account, which went to Group M, and is currently reviewing its Australian account..
  • Adam & Eve DDB To Part Ways With Kwik Fit
    Adan & Eve DDB has told Kwik Fit it will not seek to renew its contract when it runs out in October. It is believed the agency wants to focus on after-sale work for Volkswagen and new client the AA. The move will end an eleven-year relationship between the car maintenance chain and DDB agencies.
  • Birmingham's City TV Enters Administration
    The Government plan to support the launch of a new UK-wide network of local TV stations has been dealt a blow with the news that City TV in Birmingham has gone into administration. But there is said to be considerable interest from other operators in taking over the licence. City TV saw of competition from four other bidders win the local TV licence for Britain's second largest city. Some 19 local TV stations are set to launch in the first wave of the new service after 57 bids for the various licences.
  • Google Launches Music Preview And Buy Ad Unit
    Google has begun testing "Listen Now" ad units, along with Spotify, Rhapsody and Apple's Beats Music, to simplify purchases. In the Listen Now ad unit, consumers can preview a song by clicking on the button that appears in search results, which takes the listener to one of several music services. A Google spokesperson confirmed: "As always, the ads are ranked according to a variety of factors, including bid, relevance, and click-through rate."
  • Netflix Doubles In A Year To Hit 3m UK Homes
    The number of UK Netflix subscribers has doubled in a year to more than 3m, according to Enders Analysisfigures. The numbers mean the online streaming service is now in use in more than one in ten households following a rise in take-up, powering it ahead of rival Amazon. Take-up has been boosted by exclusivity agreements on the hit series "Breaking Bad" along with homegrown productions such as "House of Cards," giving the platform a particular cachet, especially among younger viewers.
  • BuzzFeed Raises $50m To Become 'Preeminent Media Company'
    Online media firm BuzzFeed has raised $50m (GBP30m) of new funding from venture capital firm Andreessen Horowitz, which sees the U.S. startup becoming a "preeminent media company" in the future. The round takes BuzzFeed's total funding to $96.3m since 2008, with the company reportedly planning to invest more in online video, acquisitions and an in-house incubator for technology startups.
  • Super Fast Broadband Gives GBP225m Ecommerce Boost
    Figures published by the Royal Mail claim that today's fast broadband infrastructure leads directly to an additional GBP225m being injected into the online economy each year. The research suggests this figure is in line for further significant expansion, hitting as much as GBP740m by 2017, when as much as 95 percent of the population is expected to be accessing faster broadband speeds -- up from just 1m homes and businesses that can access such services today.
  • Sky And BT Campaigns Kick Off A Week Before The Premier League Starts
    In the week before the Premier League kicks off Sky and BT are ramping up marketing campaigns. BT Sport is launching a Countdown-inspired campaign that will be featured across Channel 4, E4, More4 and Film4. Sky is offering non Sky-Sports customers free access on 16 August, the day the new Premier League season kicks off. It is also launching on-demand content that lets viewers choose from 20 different club sections to gain access to programmes featuring their team.
  • Allianz Switches To Ogilvy
    Europe's largest insurer, Allianz Group, is moving its global advertising account to Ogilvy Group after a competitive pitch. The incumbent was Grey, which had set up a team with sister WPP media agency MediaCom, to service the account through its Munich office.
  • Net-A-Porter Launches First Digital Out-Of-Home Campaign
    Net-a-Porter will show sales from its site in real-time as the luxury online retailer launches is first ever digital out-of-home campaign. From today (11 August) until 23 August, the Net-a-Porter Live' element of the site, which shows the products women are buying globally, and when they purchase them, will appear on Ocean Outdoor's The Screen @Canary Wharf.
« Previous EntriesNext Entries »