Broadcast TV advertising revenue returned to growth in 2013 with a rise of four percent to almost GBP3.7bn, while the UK TV industry as a whole generated GBP12.9bn in revenue, representing a rise of 3.4 percent. The Ofcom figures showed that online TV revenue increased 41 percent last year to GBP364m and the subscription model saw the most rapid growth of 76 percent to BP112m. The report said the numbers were a "possible indication that online streaming services are gaining traction in the UK market."

The BBC must scale back its regional news Web sites and commit to sharing traffic with commercial publishers, according to the chief executive of Johnston Press, the publisher of the "Scotsman" and the Yorkshire Post. Ashley Highfield, the former senior BBC technology executive who now runs Johnston Press, said the broadcaster should introduce binding quotas for delivering visitors to regional newspaper sites.

M&C Saatchi Worldwide is merging its Delhi office with the independent Indian creative agency, February, to create M&C Saatchi February. The agency launches with clients including GE, Adidas, Nando's, the State Bank of India and Panasonic Mobility. Gopal Krishnan and Nirmal Pulickal, the founders and joint owners of February, will maintain a majority ownership of the combined business. They will continue to run the business, supported by Anjali Nayar, the chief executive of M&C Saatchi Delhi.

Higher costs sent second-quarter profits down 1%, AOL said Wednesday, but the company's ad technology business continued to shine -- contributing to a 20% increase in global ad revenue. During the period, third-party platform revenue soared by 60%, which AOL attributed to growth in the sale of premium formats across its programmatic platform and the inclusion of revenue from Adap.tv. (Excluding Adap.tv, Third Party Platform Revenue grew approximately 20%.)

It's not every day that the Coca-Cola Company has to reverse a formula change, but when it does, you can bet we'll be hearing it about it for many years. Indeed, 29 years after a consumer revolt made the company abandon its infamous "New Coke" reformulation within a mere 79 days and return to the "classic" formula, comparisons to the current brouhaha over its flip-flop on changing Vitaminwater's formula are inevitable. This time, thanks to social media,, it took Coca-Cola only two months to reverse course.

Domino's is running a series of ecommerce and real-time promotions to mark its return as the sponsor of ITV's X Factor app. Domino's will run several interactive campaigns throughout the upcoming "X Factor" series using the media owner's second-screen ad format Ad Sync. Users will be able to play the games during ad syncs timed for when the commercial break begins. Players are rewarded with prizes including money-off vouchers stored in a new wallet feature built into the app.

Virgin Atlantic has ended a twenty-year relationship with Rainey Kelly Campbell Roalfe/Y&R to appoint Adam & Eve/DDB, following a five-month review handled by Creativebrief. The review coincided with the arrival of a new marketing team at the airline, led by Reuben Arnold, its director of brand and customer experience. He said, "Adam & Eve/DDB managed to win through with the quality of their creativity, their vision for the brand, as well as the strength of their team."

Spanish giant FC Barcelona has signed an exclusive deal with Dailymotion, the world's second-largest video platform after YouTube. The agreement will see the site exclusively host Barcelona's video channel in a move that will bring new sports content to Dailymotion's growing global audience of 120 million. This season, the Spanish site will upload hundreds of videos and live streams including press conferences, player interviews and other similar events.

The mega deal is off, according to Rupert Murdoch who said Time Warner "refused to engage" over 21st Century Fox's $80bn bid. The move would have created a media behemoth and was widely seen as the crowning deal of Murdoch's mogul career. The announcement came last night ahead of Fox and Time Warner delivering financial results today -- announcements that would have led to considerable questioning over the proposed merger.

Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announced its intention to acquire [x+1], a demand-side platform (DSP), for approximately $230 million. Rocket Fuel will acquire [x+1] in a cash and stock transaction, per a release. Rocket Fuel will pay $100 million in cash and roughly 5.4 million shares of Rocket Fuel. (The company is scheduled to appear at the OMMA RTB London show on October 14th, 2014).