Adam Crozier, the chief executive of ITV, has gone into battle with BSkyB and Virgin Media by urging the Government to force them to pay to carry the main ITV channel, in line with how Rupert Murdoch's Fox Networks is paid by cable operators in the United States. Mr. Crozier's campaign to secure so-called retransmission fees for ITV could add GBP100m annually to the broadcaster's earnings, analysts estimate.

Barb, funded by the BBC, Channel 4, Channel 5, IPA (Institute of Practitioners in Advertising), ITV and Sky, has unveiled a measurement technique that captures panellists' viewing on iPad and Android tablets. The measurement solution has been developed by Kantar Media in consultation with BARB and claims to be the first industry solution for the electronic monitoring of people's behaviour as they consume media on their tablet devices. The initial objective is to use this technique in Barb panel homes.

Mini is launching what it claims is the biggest tailored cinema campaign ever in the UK that will see the car marque create 147 different versions of an ad tailored to the dealership nearest the cinema. The campaign, which launched on Friday, showcases the Countryman model and aims to encourage viewers to test drive the car. The final five seconds of every ad will be tailored by location with a call-to-action that gives cinemagoers details on their nearest dealer and the opportunity to win a free pair of cinema tickets.

Alibaba, China's e-commerce giant, will kick off its investor roadshow in New York this week as it eyes a valuation of up to $200bn (GBP122bn) in its hotly anticipated IPO. This had led pundits to ask whether Alibaba could soon overtake Amazon to become one of the largest technology companies in the world. Its revenue exceeds Amazon and eBay combined with 279m active buyers and 8.5m active sellers.

Unilever has handed its global creative brief for Wall's ice cream to DDB following a pitch led by Adam & Eve/DDB, which already handles the business in Europe. A&E/DDB, pitched against Lowe & Partners for the account. Lowe handled the brand in Southeast Asia and Latin America and its Madrid office Lola led its pitch. The DDB agencies DM9 in Brazil and Tribal in Singapore assisted A&E/DDB. This summer, A&E/DDB launched a new UK positioning for the Wall's ice cream brand based around "goodbye serious."

Yahoo has acquired Luminate, a start-up that focuses on advertising on top of online images. It claims more than 180 million users and more than six billion image views each month. It allows marketers to layer product, display and text ads over images. It has been acquired by Internet giant Yahoo for an undisclosed sum. Luminate was a private company funded by August Capital, CMEA Capital, Google Ventures, Nokia Growth Partners and Shasta Ventures.

Viacom, the new owner of Channel 5, is to keep its in-house ad sales team, in a move that is likely to disappoint BSkyB and Channel 4. The British companies had been hoping to pick up a lucrative deal to sell advertising on Channel 5's behalf and were preparing to go head to head to pitch for the GBP330m-a-year business. Viacom came out the unexpected winner of an auction of Channel 5 by the publisher Richard Desmond in May. The American takeover sparked speculation of the channel's advertising sales out to tender.

Twitter's CFO, Anthony Noto, has hinted at a New York conference that the social network may tinker with its content delivery system to bring relevant -- instead of recent -- tweets, to users, in a move that could see feeds become more like the Facebook timeline. Twitter's timeline has remained largely unchanged in the eight years since its launch, with the exception of the promoted tweets feature which was implemented last month, to add content from unfollowed sources onto the timeline.

Unilever is utilising a mobile Playroll feature from the creators of PlayCaptcha as part of its GBP10m Flora butter marketing campaign. The feature offers an interactive alternative to current pre-roll advertising and works using the drag-and-drop method used by creators Future Ad Labs in the PlayCaptcha alternative to text captchas. In the Gold from Flora ad, users are encouraged to drag and drop a sunflower and butter whirl into the Gold from Flora pack to reveal an animation.

Car insurance brands must adapt to cross-device behaviours to remain competitive, according to a UK report from Google, GFK and Nielsen. Although nearly all (97.8 percent) of people use a desktop or laptop when researching, one in five (20.7 percent) use three devices -- desktop/laptop, tablet and smartphone. Over half (52 percent) of UK motor insurance purchasers use a smartphone or tablet device at some point in their online research.