Airbnb, the online spare room rental service, is preparing to branch out into new areas of travel including an online marketplace to allow locals to sell tours and other experiences in their city. The company, which recently attracted $500m (GBP306m) of venture capital, is looking for ways to take a larger share of travellers' spending. It plans to offer multiple services. The plans are part of a strategy to establish Airbnb as a hospitality brand rather than just a source of cheap rooms.

News UK is opening up a new way for brands to connect to its print and digital audiences across The Times, Sunday Times and The Sun with the creation of a native advertising division. The creation of the native advertising division marks a strategic shift to giving creative solutions content a more editorial focus. It will be led by The Sunday Times Style editor Tiffanie Darke, who will be recruiting for staff with creative backgrounds to join the unit.

Alibaba, the Chinese e-commerce giant, went public with a valuation of $170bn (GBP103bn) on Thursday, making history as the biggest technology flotation the world has ever seen. The company priced its shares as $68, following two weeks of intense meetings with investors in New York, Boston, Hong Kong, Singapore and London. The shares are due to start trading on the New York Stock Exchange on Friday, under the ticker "BABA." The IPO ranks as the largest share sale in American history.

Over a quarter (28 percent) of young people buy the majority of their clothes online, research from Voxburner has found, while 44 percent mostly buy their clothes on the high street. According to the research, which questioned 971 consumers, 28 percent of 16-24 consumers use an app for an online retailer at least once a fortnight, while 36 percent have used an app for a high street retailer in the last month. Just over a tenth (12 percent) have used virtual sizing tool apps -- for example, Fitsme or Dressipi,

Programmatic ad trading has a "bad reputation" with many marketers perceiving it as a cost-saving effort, rather than the data opportunity it really represents, according to Mondelez's VP of global media and consumer engagement. Speaking to The Drum at Dmexco in Cologne, Bonin Bough said: "I think it has a bad rep. A lot of people see it as a cost-saving effort, but from our point of view it's very much a data opportunity and we think there is a data arms race in front of us."

Mail Online has again maintained its position as far and away the most visited UK news site, with 11.3m browsers per day in August -- more than double TheGuardian.com and nearly four times the traffic as Telegraph.co.uk. Mirror Group nationals rose 98 percent year-on-year, to 3.4m uniques per month, while the biggest percentage year-on-year rise for August, 174 percent, was seen at Metro.

Mondelez has appointed Wieden+Kennedy to the UK creative brief for mints brand, Trebor, following work it has done for sister brands such as Trident, Stride and Halls. Wieden+Kennedy will create advertising for Trebor's entire range of sweets, including Softmints and Extra Strong. Andrew Kay, the head of account management at Wieden+Kennedy, will lead the account. The first work by Wieden+Kennedy for the brand is expected in 2015 and will span traditional and digital media.

Hovis has appointed Mother London to its creative account after a competitive pitch. It replaces JWT on the account and is tasked with reinvigorating the Hovis brand. JWT has worked for the brand since 2012 after winning the business following a consolidation of Premier Foods' account out of Dare and 101. The review followed a raft of changes at Hovis. Premier Foods sold a majority stake in the business to The Gores Group and formed a joint venture with the private equity group.

Mail Online's advertising revenues increased by nearly 50% to GBP53m in the 11 months to the end of August, offsetting a further decline in print advertising at the Daily Mail and Mail on Sunday. The Daily Mail Web site, which had 180 million global monthly unique users in August -- up 30% from the same month in 2013 -- had total ad revenues of GBP53m, up GBP17m (49%) year-on-year. It set a full-year target of GBP60m. Print ad revenues were down GBP10m, for a 5% decline during the same period, to GBP172m.

Online men's fashion retailer Mr Porter is set to dominate the wearable technology space in the UK as it becomes the exclusive third-party retailer of Google Glass, which launched on the site today. Managing Director Ian Tansley revealed that Mr Porter sees wearables as a "huge opportunity" and that it is looking to expand its offering by stocking items such as the Apple Watch and watches from LG and Samsung. Currently the luxury retailer sells Fitbit, but Tansley said it will add further wearable tech.