The Committees of Advertising Practice (CAP) are laying down new rules on the advertising of e-cigarettes following a public consultation. The new rules place an emphasis on protecting young people and must not contain anything that promotes tobacco products or their use in a positive light. They will come into effect on 10 November and will apply across all media. The CAP says the move comes after an increase in the popularity and availability of e-cigarettes led to "significant growth" in advertising.

British Gas is feeding real-time messages into outdoor ads to bolster the "stature and interest" for its remote-controlled central heating service Hive as part of a revamped media strategy to reach commuters.The energy service will take over ads at baggage carousels at Gatwick and Heathrow airports from the end of October to promote how it lets bill payers control their energy usage using a mobile device. Ads combine live temperature and flight information to target ads to travellers waiting to collect baggage.

Ads are coming to Snapchat, the company's chief executive has confirmed, with users able to opt in to view the messages on the app's Stories feature. Evan Spiegel told delegates at the Vanity Fair New Establishment Summit that "people are going to see the first ads on Snapchat soon," adding that they would be "pretty cool." Snapchat does not collect as much user data as Facebook and Twitter, and Spiegel insisted that ads would accordingly not be targeted to demographic groups. but themed around Stories content.

Young people are deserting the living room television. Ofcom's annual report has revealed that across all age groups Britons watched an average of 11 minutes less television in 2013 than the previous year. It was the first decline across the board since 2010 and so would not itself have induced panic among broadcasters. Viewing in general is resilient. Television consumption by 16 to 24-year-olds fell for the third year in a row. On average they watched 148 minutes per day less last year than in 2010.

Lufthansa is claiming a world first with a new augmented reality app that allows prospective travellers to explore its Premium Economy seats and extra legroom. The latest app does not require a specific logo or image to activate it. Most augmented reality (AR) apps, such as Blippar, only work when triggered by a brand logo or shape. The idea is to promote the 50% extra legroom offered with Premium Economy seats, so users can rotate the chair to see different features, and even fill up the extra space with virtual objects.

Channel 5's owner, U.S. media giant and MTV parent company Viacom, has set its sights on overtaking Channel 4 in the ratings as a "the first step" in building up its newly acquired UK asset. Philippe Dauman, the Viacom chief executive, was asked if Channel 5 beating Channel 4 in the ratings over a week for the first time last year -- the statistical basis was hotly contested by its rival -- made it a target to overtake. "That's the first step," Dauman told journalists at a Broadcasting Press Guild breakfast.

McCain Foods has appointed Adam & Eve/DDB to its GBP20m creative account. It follows a pitch against Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, WCRS and the incumbent, BMB. Adam & Eve/DDB and WCRS were then selected to take part in a final shootout earlier this week The frozen-food manufacturer called the pitch in July in a process handled by Roth Observatory. The appointment marks the end of an 11-year relationship between McCain and Trevor Beattie, the co-founder of BMB.

Karmarama has picked up the advertising account for Air New Zealand after a competitive pitch. Air New Zealand called the review in April after splitting with Joint, which did not repitch for the business. Before hiring Joint, Air New Zealand worked with Albion on campaigns including an in-flight video featuring animated celebrities. Air New Zealand's media planning and buying account, handled by Vizeum, was not affected by the review.

Dixons Carphone has targeted what it has estimated to be a GBP5bn opportunity to service the internet of things market, it was revealed at company's strategy update meeting. "[The internet of things] is an underpinning factor of why we brought Dixons and Carphone Warehouse together at the time we did," said John Hunter, group services director. "It is pretty much what all of our suppliers want to talk about." Hunter said with acquisitions, such as Google's purchase of Nest, it had recognised there is a current "landgrab."

Facebook has long attempted to be the place where, above all else, you try to be yourself. Soon, Facebook will allow you to be yourself, but under a different name. The company is working on a stand-alone mobile application that allows users to interact inside of it without having to use their real names, according to two people briefed on Facebook's plans, who spoke on the condition of anonymity because they were not authorized to discuss the project. The app is expected to be released in the coming weeks.