Broadcast regulator Ofcom has announced it will transfer some of the radio bandwidth allocated to digital TV to mobile data carriers to meet the growing demand for data. Frequencies in the 700 MHz band such as Freeview, and wireless microphones, will be segmented off for mobile data. Ofcom claimed demand for mobile data in the UK could be 45 times higher by 2030.

Google is set to kick clunky Web sites into the digital age with the introduction of a "mobile friendly'" label showing browsers which links are best optimised for smartphones and tablets. The search giant announced the changes on Tuesday on the Google Webmaster Central blog, and claimed that it could, in the future, rank sites on how accessible they are via mobile.

Mobile traffic has been projected to increase eightfold by 2020, according to research from Ericsson. The firm's mobility report found that there was 60 percent growth in mobile data usage in the year following November 2013, but projected that by 2020, the international uptake of mobile data will rise by 800 percent.

Programmatic advertising has revolutionised brands' media buying -- bad news for traditional display but good for television, which has become even more important within multichannel advertising strategies. According to third-quarter ad spend figures from Standard Media Index (SMI), UK spending on programmatic surged by 61.6% year-on-year in the first three quarters of 2014. This compares to a 2.7% decline in traditional display advertising bought directly from a media owner and a 1.5% drop in out-of-home.

Procurement is not solely to blame for tougher cost controls, according to a report by advertising trade body ISBA. The "most disappointing result" in the whole study, according to researchers was in response to this statement: "Our agency is cost-conscious and genuinely seeks greater value for us, the client". More clients (35%) actually disagreed with the question than agreed (26%). Only 37% of respondents said agencies are transparent over costs and margins billed to the client, while 23% have "mixed" views on the process.

Three of the UK's four large regional newspaper groups are to pool their digital advertising space, giving brands access to more than 50 million online readers as they attempt to fight back against the drain of ad spend to tech companies such as Microsoft, Google and Facebook. Johnston Press, Newsquest, Local World and a number of smaller publishers are to launch digital trading platform 1XL, allowing advertisers a one-stop digital shop covering more than 800 local newspaper Web sites. Trinity Mirror has not joined the platform.

Ofcom has launched an investigation into whether the way the Premier League sells GBP3bn of TV rights in the UK is anti-competitive. The inquiry follows Virgin Media complaint which argued that the Premier League makes a lower proportion of live matches available to be broadcast in the UK than some rival European leagues do in their markets. The complaint contends that this "collective" selling of the live TV rights, which are due to come up for auction in the coming months, contributes to higher priced pay-TV packages.

The BBC's director of policy has defended the planned closure of BBC3, insisting it was a creative opportunity to "blaze a trail" digitally. James Heath told the Voice of the Listener and Viewer autumn conference on Tuesday in London that the move would be a chance for the corporation to renew the youth-oriented channel as a "Web native" product and offer new forms of interactivity to viewers. He likened the proposed transition to online-only as another form of innovation that the BBC had demonstrated with the iPlayer.

The gay lifestyle magazine "Attitude" has launched a spinoff aimed at teenagers, the first time a gay publication has been specifically aimed at a teen audience. The first edition of the digital magazine aTEEN features a photo shoot with the 20-year-old diver Tom Daley, who came out as gay at the end of last year. Charlie King, who was on the reality TV show "The Only Way is Essex," appears on one version of the cover and writes a "coming out diary" in the magazine, detailing the bullying he suffered at school.

Nokia has sparked a surprise return to the electronics industry, revealing that the N1 tablet will go on sale in China in 2015. The firm outsourced its branding to Taiwanese manufacturer Foxconn to make the Android tablets, and the firm also creates components for Apple, whose iPad Mini bears a resemblance to Nokia's 7.9-inch tablet. The Finnish group leased its branding to make up for its lack of production facilities following the sale of its mobile division to Microsoft in April.