In the week that the first same-sex marriages took place, brands are launching advertising campaigns that target LBGT consumers. Moss Bros. has responded to being, what is calls "overindexed"-- with gay and bisexual men in social media by launching creative featuring Union J band member Jaymi Hensley and his fiance, Olly Marmon. Stolichnaya is hoping to counter a negative reaction to Russian discriminatory laws by developing a strategy that will placing gay drinkers in future adverts. VisitBritain is about to launch its first LGBT campaign entitled "Love is GREAT," which aims to attract American tourists.

Virgin Atlantic is reviewing its global creative account in a process run by Creativebrief. RKCR/Y&R has been the incumbent for nearly twenty years and will repitch for the business. Agencies are due to be contacted about the pitch this week, and the process is expected to be completed by the end of August.