Reebok is boosting its marketing team to focus on content marketing opportunities. Its "Production Studio" will launch later this year and will speed up the process of turning customer insight into more engaging, highly targeted content. Its recently launched "Digital Hub" is already using tools to understand how its existing promotions are received. This insight will be used by the Production Studio to attune content to customer interests.

It has been a good start to the year for radio. Figures from the Radio Advertising Bureau show ad revenue is up 3.5%, the biggest year-on-year Q1 rise since 2008. Radio ad revenue was similarly up 6.2% year-on-year for Q4 2013. The RAB believes much of the investment is due to its ROI Multiplier research, which suggests radio returns GBP7.70 for every pound spent on the channel. The research claimed this is achieved when radio exceeds 20% share of total media spend.

Microsoft is entering the wearables market with a Smartwatch that measures heart rate and synchronises with iOs, Android and Windows phones. According to "Forbes," the device could be launched as early as this summer and will place Microsoft in fierce competition with Samsung and Apple. Samsung is expected to launch a smartwatch which owners can make calls from this summer and Apple's iWatch is expected later this year.

John Lewis has been ordered to pay damages after it was successfully prosecuted for sending unsolicited spam emails. The case, brought against the retailer by a Sky news producer, has massive implications for the marketing industry. John Lewis was unable to prove, as EU law requires, that the news producer had given consent to be contacted when he entered his email address on their site alongside a pre-ticked consent box. The court ruled that not opting to opt out does not constitute opting in.

An AOP-backed roundtable, hosted by Vibrant Media, recently met to agree on five principles of native advertising. The five key words were -- integrity, transparency, relevancy, proportionality and appropriate placement. One interesting point to come out of the meeting is that response rates increase when content is more overtly labelled as advertising. The key finding was that trying to disguise native advertising as editorial is a huge mistake that readers see straight through.

Twitter has carried on "cleaning house" as its head of engineering, Chris Fry, has been replaced, although he will remain in an advisory role. It is reported that recent departures are being attributed to the microblogging site believing a decrease in user growth lies in a poor user experience. The company has recently parted with its head of consumer products, and the head of product management and another senior engineer have also left in recent months

Telegraph Media Group has increased its operating profit to GBP61m for 2013, making "The Daily Telegraph" and "Sunday Telegraph" the most profitable quality British newspapers. The figures do not take into account the metered paywall introduced by the "Telegraph" in April. It charges GBP20 per year for those who wish to view more than 20 articles per month. The "Times" and "The Sunday Times," as well as "The Guardian," were loss making over the same period, while the Financial Times Group posted a GBP55m profit.

Transport for London (TfL) is expecting the next sponsor of its cycle hire scheme to pay more than the GBP5m a year paid by Barclays. The banks originally sponsored the scheme in 2010 for five years before extending it for another two years in 2011. TfL has said it is now confident in securing a more valuable deal because the number of bikes under the scheme has doubled in recent years and the project has proven to be a huge success.

Broadband Choices has put its media planning and buying account up for review. The broadband, phone and television comparison Web site has invited The7Stars, Goodstuff Communications, Havas, PHD, UM London and Vizeum to participate. The incumbent, Total Media, is not involved in the process.