Mondelez has changed the recipe of Cadbury's Creme Eggs, prompting a consumer backlash and even a viral YouTube video featuring a song paying homage to the original recipe. Mondelez said it had changed the recipe from Dairy Milk chocolate to Cadbury chocolate, but that "the fundamentals remain the same. However, consumers took to social media to decry the recipe change, with some using the hashtag #cremeegggate and calling on Mondelez to revert back to the original chocolate shell.

Facebook has begun restricting viewing of offensive videos or images by placing warnings over them. The warnings warn other users that the content might "shock, offend and upset" them if they choose to view it. It stops the videos from automatically playing unless they are actively clicked on. The social network stresses that the warnings are a reactionary measure used when certain content has been reported to it. Any user who has identified themselves as under 18 will also be unable to view the content.

"Sunday Times" Assistant Editor and Insight Team journalist Heidi Blake is joining BuzzFeed as UK investigations editor. She will be working under BuzzFeed's investigations and projects editor Mark Schoofs, who is based in New York. She will also be working closely with BuzzFeed UK Editor in Chief Luke Lewis. Blake, alongside Insight Team colleague Jonathan Calvert, won three prizes at last month's British Journalism Awards. Insight won investigation of the year and sports journalist of the year for their work on FIFA.

Disney and McLaren Applied Technologies are among sponsors for a new wearable tech competition run by IC tomorrow, part of the Technology Strategy Board in the UK, which will see a prize pot of GBP210,000 offered to start-ups. Six categories comprise the competition, with six winning companies set to win up to GBP35,000 each and the opportunity to trial their technology with industry partners, while still retaining their intellectual property.

Senior editors and lawyers condemned as "wholly inadequate" safeguards put forward in a code of practice by the home secretary, Theresa May, to meet concerns over the police use of surveillance powers linked to the Regulation of Investigatory Powers Act 2000 (Ripa). Critics of May's safeguards fear that the police will still have sweeping powers to access the phone and email records of professionals such as journalists, lawyers, doctors, MPs and priests who handle privileged, confidential information.

Morrisons will look to "make more" of the key differentiators -- fresh food and provenance -- that have made it the "most distinctive" grocery brand in the UK as it hunts for a new CEO following the sacking of Dalton Philips. Incoming chairman Andrew Higginson, speaking on a media call yesterday, said that he sees the fact that Morrisons owns its own supply chain as a key differentiator -- and one it hopes to better communicate to customers in the future.

Aviva, the insurance company, is reviewing its international creative advertising account -- potentially bringing an end to its decade-long relationship with Abbott Mead Vickers BBDO. Aviva's decision to review its advertising account comes months after its chief marketing officer --- and AMV BBDO's main point of contact --- Amanda Mackenzie, took a two-year secondment from the company to run a charity project. Chris Wei, the chief executive of Aviva's global insurance business, is running the pitch.

Media regulators have indicated that they are likely to force the Premier League to make more top-flight football matches available for live broadcast at a meeting with pay-TV providers. It is understood that Ofcom representatives said at the meeting last week that they will announce a decision on its investigation of the Premier League rights auction by the end of March. Multiple sources close to the meeting indicated that officials were likely to intervene to increase the number of matches that can be broadcast live.

Facebook has moved to sharpen its image in relation to user privacy after recruiting a top lawyer from Vodafone who spearheaded the mobile phone company's disclosure report that lifted the lid on government spying on its network. The social network has been caught up in a string of privacy debates. Last year it switched off a default setting that had led some users to share posts on the Internet inadvertently. It also came under scrutiny by backtracking from a plan to post information about music that users had streamed.

EE has announced that it received 5.7 million new 4G customers in the UK during 2014, with the firm achieving 80 percent coverage of the British Isles. The mobile carrier's 7.7 million 4G customers outstrips the combined efforts of Three's 1.4 million, O2's three million and Vodafone's 1.4 million user base. EE, which BT is currently negotiating to purchase in a GBP12.5 deal, announced that customer data usage grew six times in 2014.