The chief marketing officer (CMO) is not valued as much as the chief technology officer (CTO) or chief information officer (CIO) in leading digital transformation of a business, according to a study by SapientNitro. All 50 chief executives of major European brands interviewed for the research said they were the leaders of digital transformation, but 47 percent said they would turn to a CIO or CTO to lead the charge alongside them. Only 26 percent nominated a CMO.

Stickyeyes has announced the acquisition of content marketing agency Zazzle Media. The deal will create a group of 140 staff across three offices, which will be headed up by Stickyeyes Chief Executive Craig Chalmers and Zazzle Media Managing Director Simon Penson, with both companies set to retain their individual brands. Chalmers said: "We already work with brands across 17 countries, but the deal will ensure we're even better placed to service international brands working in highly competitive multiple territories."

The Football League has struck a deal with Channel 5 to air a weekly highlights show in prime time on Saturday evenings. The deal, struck for the next three seasons, marks the first time that Football League matches will be shown in prime time. Channel 5, which will air a weekly 90-minute show at 9pm starting next season, takes over from the BBC which had aired highlights after Match of the Day, usually starting just before midnight and ending after 1am.

Weve, the mobile ad network, has gained an extra 10 million customers after O2 bought out its partners in the company, according to David Plumb, the Telefonica digital director. Speaking with Campaign after the deal was announced, Plumb said the extra 50% of customers would be made up of O2's WiFi customers, and other digital assets. Weve was set up as a joint venture between O2, EE and Vodafone in 2013. O2 now plans to incorporate the ad sales business into its existing digital division.

First-quarter data has shown that Android tops iOS in both traffic and revenue, according to a report by Opera Mediaworks. The data was compiled using Opera Mediaworks' mobile ad platform, which reaches more than 800 million consumers worldwide. According to the report, Android receives more than 65% of all mobile traffic, while iOS devices see only 46% of all traffic. However, when it comes to video advertising, iOS still leads. iOS devices reported higher impressions, revenue, and completion rates.

Weve will increase its focus on areas such as beacon technology, data analytics and programmatic as it looks to accelerate growth following its purchase by mobile operator O2. O2 acquired the joint venture from its co-owners. Weve will now be rolled into O2's commerce unit. It was set up in 2012 as a joint venture between O2, Vodafone and EE to allow the operators to collect data from their combined 20 million customers and offer them personalised advertising and payment solutions.

Sky has won a European Court bid to show that communication service Skype's mark, in which it attested that Skype's name was too similar to its own and may therefore instill confusion in consumers. Microsoft won't have to change the name of its service as a result of the decision, but it will not be able to register Skype as a trademark or its distinctive bubble-font logo and it may also be forced to pay Sky a licensing fee for the use of its brand in Europe.

Adidas has teamed up with Spotify to launch running app Adidas Go in what it says is "one of the first outcomes" of the commitment it made in March to "open source" -- working with partners to co-create on designs, products and services. The app calculates a runner's stride rate to play the user's favourite tracks with matching beats per minute. The move follows plans the company announced in March to ramp up co-creation efforts in a bid to increase "brand desirability" and quicken growth over the next five years.

BT is to argue its GBP12.5bn takeover of EE in front of competition watchdogs this week with a formal submission to the Competition and Markets Authority (CMA). Sky, TalkTalk and Vodafone have all expressed concerns over the sale, which would further boost BT's financial powers with EE's deal to share mobile mast infrastructure with Three. Rivals are expected to argue that BT must sell off parts of its mobile spectrum as, when combined with EE, its holdings would breach a cap imposed by Ofcom.

Red Bull is redefining the role of data in its content, overlaying it onto videos to fashion a more dynamic and exciting experience for viewers. While rivals are focused on how data sits behind content, Red Bull wants it at the fore where readings like GPS and biometrics are used to add another, more exciting dimension to posts. From eagle flights visualising altitude to free falls depicting heart rates, the business is testing the method now in the hope of being able to overlay the data on all its videos next year.