Heineken is investing GBP7m into the launch of Strongbow Cloudy Apple, the biggest launch in the alcohol category this year and the largest new product launch Heineken UK has ever done. The campaign, which kicks off this week, will involve a "huge" communications plan around the new variant which the company calls a "premium, Strongbow take on cloudy cider" that is an effort to "keep consumers with the brand for longer."
Twitter is in the process of hiring its first CMO ahead of a marketing push planned for later this year as it looks to address slow user growth. Currently CFO Anthony Noto is in charge of marketing. However speaking on a conference call following its Q2 results announcement, he said Twitter still has a "marketing issue" in that people don't understand Twitter or how to use it. With that issue in mind, he said Twitter is currently talking to a number of "quality candidates" about the role.
Facebook's investment in mobile-phone advertising appears to have paid off as the social media company last night reported that it accounted for nearly two-fifths of quarterly sales. However, the better-than-expected 39% surge in sales to $4.04 billion came at a price. Facebook said total costs and expenses in the three months to June 30 jumped by 82% to $2.8 billion. Profits fell 9% to $719 million.
Netlfix has contacted creative agencies directly with a brief. Previous shows commissioned by Netflix include the US remake of "House Of Cards" and "Better Call Saul." This is the first time the company has sought an agency to advertise a specific series in the UK. Netflix does not have a retained agency in Europe and works with shops on a project basis. Most recently, Wieden+Kennedy Amsterdam produced "great things start with Netflix," which promoted the company's European expansion.
Chime Communications, the British marketing group that counts Lord Coe as a director, is set to be bought by Providence Equity Partners and rival WPP for more than GBP350m. London-based Chime, which was founded by Margaret Thatcher's former PR guru Lord Bell, has received an offer of 365p per share, plus an interim dividend for the current year of 2.53p per share, the company said on Wednesday night. The bid is a 33% premium to Chime's closing price of 274.5p on Wednesday.
Trinity Mirror is experimenting with a third way of monetising its content by running ad formats that proactively encourage audiences to interact with brands' messaging before reading articles, as it aims to explore alternatives to raising a paywall, and make better use of its mobile inventory. The publisher has partnered with Rezonence to include ad formats that ask users to interact with brands' messaging midway through an article before they can read further.
The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 19 July show supermarket sales edged up by 0.8%, with loyalty schemes and TV ads positively impacting retailers' share. Waitrose sales rose 3.0%, with Kantar crediting its 'Pick Your Own Offers' loyalty initiative for a market share increase to 5.0% -- up 0.1 percentage points compared with last year. Despite a fall in sales of 0.3%, Sainsbury's gained a market share of 16.5% nudging Asda back into third place.
Amazon has launched Prime Music, a music streaming service available to Amazon Prime customers as part of their GBP79 annual subscription. The service gives customers access to more than one million songs from Amazon's wider catalogue of 30 million songs. There are more than 30 million tracks available to consumers on either Spotify or Apple Music. Artists available on the service include Bob Dylan, One Direction, David Bowie and Madonna.
Sky has hailed "an outstanding period of growth" as it reported full-year results that were better than expected, and the addition of almost a million new customers across Europe. Sales increased 5pc to GBP11.3bn, boosted by strong growth for its streaming service Now TV in the UK.
Both Starbucks and Domino's have highlighted the benefits of investing in digital technology and ecommerce capabilities to improve the customer experience. Domino's saw its app sales overtake desktop for the first time and Starbucks posted its "most remarkable quarter" yet thanks to its mobile ordering and payment service. The results show that brands should be focusing on the benefits of investing in digital technology rather than simply pushing money into digital advertising.