The process, which was handled by ID Comms, was initially a seven-way pitch. Arena beat PHD and Goodstuff Communications in the final round. Manning Gottlieb OMD, the incumbent, declined to repitch. Arena now plans and buys media for the airline across on and offline channels for the UK, as well as handling paid-search campaigns for Virgin Atlantic's destination cities.

JCDecaux will take over London's bus shelters in January and will start to build out a network of 1,000 digital screens. The digital bus shelters will comprise 84-inch screens -- 40% larger than the existing ones -- in areas of major retail spend in the capital, such as near shopping centres and major thoroughfares. Oxford Street's bus shelters will also be completely digitised with double-sided digital bus shelters, in a bid to catch the eye of people travelling through Europe's busiest shopping street.

Digital advertising spend hit GBP4bn in the UK during the first half of the year -- representing a 13.4% rise, according to IAB figures -- with the trade body highlighting how display ad spend rocketed by over a quarter (27.5%) during the period, despite the media furor over ad blocking. The IAB is keen to trumpet the fact that display ad spend grew at more than twice the overall digital rate (27.5% ) to hit GBP1.31bn, representing almost a third (33%) of all money spent on Internet advertising.

KFC has used mobile location technology to tempt consumers into its restaurants and away from competitors in a campaign to promote its new burrito food range. It used the technology to drive nearby consumers into KFC stores through proximity targeting and conquest ads at competitors' locations. The three-month-long campaign launched in March this year and KFC said that in addition to an uplift in store visitation, the campaign drove a click-through rate 40% above the industry benchmark.

Do you enjoy arguing with people on Twitter and idling away endless hours on Facebook? Isn't it incredible that you get to do all that for free? Except, you know what they say -- if you're not paying, you're the product. Companies that provide free services online make their money by extracting data from their users and then selling it on or using it to help advertisers target specific audiences. Now that business model has just been dealt a huge blow by the European Court of Justice.

Cutthroat promotions have devalued FMCG brands across Europe but brands that have purpose and "stand for something" can inject value into a business, according to Jan Zijderveld, president of Europe Unilever. Speaking at the IGD Big Debate in London today, Zijderveld said that brands with "purpose" at the heart of their message were growing at twice the rate of other brands across Unilever's portfolio.

Tesco CEO Dave Lewis said he was "sorry" for past mistakes as he announced that the retail giant will improve its payment terms to agency suppliers from 45 to 14 days. "We are recovering from big, bad decisions," he said, before revealing plans to reduce timescales for payments to suppliers, including marketing and advertising agencies. Painting a gloomy picture of "today's reality" of pressure including food deflation, rising employment costs and business rates, Lewis added that retail was an industry to "celebrate."

Twitter UK staff benefited from a GBP14m share bonanza last year as the social media site doubled profits and revenues. Twitter made a pre-tax profit of GBP3.2m last year, almost double the GBP1.7m reported in 2013, according to the latest financial records at Companies House. The company, which paid no corporation tax thanks to past tax credits, and also more than doubled revenues from GBP24m to GBP58m year-on-year. Twitter's UK staff benefited from a GBP14m shares windfall -- up from GBP7.1m in 2013.

Whatever your view of the social network, it's about to become very different with the release of an innovative news curation tool called Moments. It might sound like the name you would see on a box of chocolates, but Moments is a brand new way of curating the news. To access Moments, all you need to do is open Twitter and press the new lightning tab on your phone. This will take you to a so-called Moment, which is a collection of tweets, pictures, Vines and gifs.

Reddit has announced its move into news publishing (along with everyone else) with the launch of stand-alone site Upvoted. The new site intends to capitalise on the popular content posted to Reddit, which is often picked up by other online media organisations. Upvoted will be headed by former MySpace editorial director Vickie Chang, in charge of a team of around 10. Initially, the site hopes to produce around 20 stories a day, increasing to 40 later.