The BBC could be partly funded by subscriptions on top of a licence fee in the future, the culture secretary has said, stressing that every option would be open to discussion in the government's forthcoming review of the corporation. John Whittingdale said such a funding model could not be introduced at present because there were no mechanisms available to switch off certain BBC channels to people who had not subscribed to them.

Waitrose began its "#TasteOfSummer" campaign on Pinterest last week. The campaign was already running on other social media platforms. The campaign asks Waitrose customers for their input on the ultimate taste of summer in a bid to promote the supermarket's summer range. The trial partnership comes as Pinterest prepares to introduce advertising into its model in the UK. In the US, brands can already pay for posts, called Promoted Pins, on Pinterest, but this is not live in the UK yet.

Friday's report from The Scientific Advisory Committee on Nutrition (SACN)'s report on carbohydrates and health recommends that the amount of sugar consumed a day should be cut from the current recommended 10% of daily calories consumed to 5%. But on the back of the report's finds, the Department of Health's agency Public Health England has gone a step further and suggested that parents and families cut sugary drinks entirely from their children's diets.

Technology and beauty may seem like unlikely bedfellows, as most people like to smell a perfume or try on a lipstick before making a purchase, but L'Oreal believes they are a perfect match. Over the past few years, the company has undergone a major digital transformation, investing 5.7% of its 2014 global media spend in digital. E-commerce accounted for 3.5% of its turnover during the period, and the company has launched a range of digital initiatives to help drive sales and loyalty across its brands.

Chambord, the Brown-Forman black raspberry liqueur, has appointed Aesop to handle its below-the-line work. The competitive pitch process was handled by Creativebrief. There was no incumbent on the business. Aesop will launch a summer promotion next month for Chambord that will build on the "because no reason" campaign by Wieden+Kennedy. Consumers will be encouraged to order a Chambord Royale in a new Flamingo-inspired glass in bars across the country.

BT chief executive Gavin Patterson has responded to Ofcom's revelation that is considering a forced selloff of Openreach, saying he will cease investment and put up a decade-long legal fight. BT has a near monopoly of the market with Openreach, its division that wholesales access to broadband and telephone lines. Ofcom's last strategic review in 2005 saw it repositioned to become a separate part of BT.

Ikea's UK marketing boss says the retailer is looking to widen its appeal through more creative marketing and the launch of smaller stores and pop-ups to recreate the "buzz" that surrounded the brand when it first came to this country almost 30 years ago. Speaking to "Marketing Week," UK and Ireland marketing manager Peter Wright admitted that Ikea is still seen as "that quirky Swedish shop that sells furniture and meatballs," but that it is now looking to widen its perception.

The incumbent on the media account, estimated to be worth GBP3 million, is Manning Gottlieb OMD. MG OMD is repitching for the business and there is no intermediary involved in the process. It is understood that Virgin Active is looking to appoint an agency before the end of the month. Virgin Active appointed VML to redesign its website and members app earlier this year, following a competitive pitch process. The account is worth GBP2 million.

Havas Media is the incumbent on the business, having held the account for six years. The pitch process was run by Ebiquity. M/SIX has been tasked with "implementing a cross-channel media strategy to generate continuous brand visibility and sales growth". The online takeaway food business wants to tap into digital media, having previously focused on TV ads.

Ofcom has rejected BT's call to include a full-scale investigation into the pay-TV market in its digital communications review released on Thursday. However, the review will look at the ease with which pay-TV customers can switch providers and the role bundling content such as sports and movies with broadband has on competition. An Ofcom spokesperson said: "Consumers have increasingly chosen to purchase bundles which include both telecoms services and TV content. So this review includes content as part of bundles.