The Drum
The tribunal hearing brought against the ride-hailing company, which recently celebrated its 2 billion ride milestone, by a group of its drivers is of a similar nature to a string of U.S. lawsuits in that it argues drivers are not technically self-employed and should be entitled to a range of employee benefits. The case begins today and has been launched by 19 drivers.
The Drum
UK-based digital agency Realise will design and develop the Web and mobile sites for the EFL Digital's clubs. It will also be tasked with the implementation of the Episerver content management system (CMS). The streaming, merchandising, and payment services will be provided by U.S. company NeuLion, which already has experience in delivering live football streams with the MLS.
The Drum
Although millions of people use social media every day, a recent study from Adobe found they are still not engaging with media or branded content. Less than one-third of respondents rated breaking news as the top form of content. Only 7% of respondents said that ads are the top form of content, while 18% reported "offers and deals" as their top choice.
The Guardian
The press regulator has received more than 300 complaints about an article by the "Sun" columnist Kelvin Mackenzie, in which he suggested that an award-winning journalist should not have been allowed to present a news programme featuring a report of last week's mass killings in Nice because she is a Muslim and wears the hijab.
The Guardian
The BBC has launched a new personalised app that ties together access to all its digital services, which it says will help the public get the most out of their licence fee. BBCPlus collates BBC content and tailors recommendations, bringing together different services such as iPlayer and the BBC News website. As it develops, more content will be accessible from inside the app.
Campaign
The Publicis Groupe media agency's Online Video Forecasts 2016, published today, says consumers around the world will spend an average of 19.7 minutes a day viewing online videos on smartphones and tablet computers. This compares to 16 minutes on fixed devices such as desktop computers and smart TVs, and represents a 39% leap on last year's figures for mobile.
The Drum
Vevo, the video streaming service, has undergone an end-to-end reboot of its products complete with a string of new features to position the brand as a one-stop shop for music video content, setting the tone for further developments to the service, with a subscription tier on the cards.
Marketing Week
New guidelines from the ANA put the onus on marketers to improve media transparency after its investigation found that media agencies were boosting their returns using rebates and kickbacks. The US Association of National Advertisers (ANA) is urging its members to take control of media transparency by rewriting contracts and undertaking thorough audits.
BBC
Netflix shares fell sharply after the video-streaming firm added fewer subscribers than expected ahead of U.S. price increases. The company added 1.68 million users in the three months to June -- well below its forecast of 2.5 million. Subscriber cancellations rose "slightly and unexpectedly" ahead of higher charges for existing users. The numbers sent Netflix shares down 13%.
Campaign
Channel 4 has teamed up with Durham University's psychology department to launch a PhD course in the behaviour of television watching and advertising. The successful applicant to the three-year course will meet regularly with Channel 4's consumer insight team to update on the progress of their research in cognitive neuroscience of television watching and the advertising experience.