With mobile ad spend rising 56% in the first half of 2016, the IAB says marketers must be aware there is no "hierarchy of screens anymore" and that next year's growth is all dependent on the outcome of Brexit negotiations. A report compiled by PwC found that 36p in every pound spent on Internet advertising now goes into smartphones, an increase of 4p in the last five years.

Although brands such as Facebook may face a backlash from consumers following tax avoidance claims, experts do not believe that tax scandals are enough to deter consumers from buying into a brand's products. Facebook's tax affairs have once again come under fire after its UK business generated GBP11.3m in tax credit last year, despite making profits globally of $6.19bn (GBP4.97bn).

Robotics and AI have "huge potential" to reshape the way people work and live, but the government needs to do more to address the issues raised by such technology, says a report. MPs on the Science and Technology Committee have called for careful scrutiny of the probable ethical, legal and societal impact. They want the government to establish a commission to look at the issues.

Ministers have been barred from wearing Apple Watches during Cabinet meetings amid concerns that they could be hacked by Russian spies. Under David Cameron, several cabinet ministers wore the smartwatches, including Michael Gove. However, under Theresa May ministers have been barred from wearing them amid concerns that they could be used by hackers as listening devices.

P&G's CEO David Taylor says it is planning to further increase its media investment after increasing it by $200m (GBP163m) in 2015, as it looks to increase cut-through and make its products "more relevant" in customers' lives. Speaking at Procter & Gamble's annual shareholder meeting yesterday, Taylor said that even though organic sales are up 1%, the FMCG giant "still has to do better."

Mobile ads that use data to target people that have seen a corresponding TV ad increased important post-awareness metrics, according to research by InMobi, Unilever and Mindshare. The experiment, which used the Ponds brand, found that while TV was still king for reach and awareness, mobile added an experiential element that improved metrics such as purchase intent.

Rather than compete with other traditional out-of-home (OOH) players like JCDecaux, Exterion Media will push Transport for London (TFL) as a media owner to rival the likes of ITV and Facebook following its revamped commercial raison d'etre. Key to realising this ambition is its planned programmatic offering -- dubbed Exterion Saxon -- an offering it hopes to bring to market in 2017.

Facebook has taken over your social life, and now it is set to take over your work life as well. The big blue social network has launched a revamped version of its Facebook at Work platform called Workplace. The company says it has had an internal version of Workplace for years and is now opening it up for any organisation to have its own version.

Fitbit has inked a partnership with "The X Factor" in the UK that will see its products used by contestants during the ongoing live rounds of the talent show. Contestants will be provided with Fitbit activity trackers to help them manage their overall health and wellness, with a weekly personal trainer that is able to answer any of their questions.

Target MCG will become part of Havas Media Group in the UK, the media agency group that includes Havas Media, Arena Media and Forward Media. The independent shop had revenues of about GBP10m in 2015 and has over 100 staff since launching in the UK in 1990. It has over 60 clients in the film, gaming and entertainment industries, with a roster including Netflix and Curzon.