Football news site Goal has claimed the accolade of the most shared publisher on social media after outperforming the likes of the BBC, BuzzFeed, New York Times and Mail Online in a recent study by digital marketing agency, Fractl. The Perform Group-owned title's coverage of the world's most popular sport, in addition to its 19 languages and 37 local editions, helped it secure top spot.

On the back of winning Transport for London's outdoor advertising contract in March, Exterion has created a refresh of advertising space and new ad formats across a bigger digital out-of-home footprint. At its upfronts event in London this evening, Exterion said Hello London will comprise large digital display screens, launching this year in Canary Wharf, with more planned in key locations.

Oculus, the virtual reality company owned by Facebook, is working on a new headset in an attempt to make the technology more affordable. On stage in San Jose, Facebook founder Mark Zuckerberg acknowledged the prohibitive cost of the current Oculus Rift headset. During the presentation he also demonstrated software for interacting with friends in virtual reality.

Twitter shares have fallen by almost a fifth after Google and Disney, two prospective buyers, pulled out of the running for the company. The two were seen as the most likely buyers of the social network, which has seen its value soar in recent weeks amid speculation it is setting itself up for a sale. It is believed to leave Salesforce as the most likely buyer.

Absolut Vodka is looking for a tighter strategic approach and "top-level creative campaigns," its top marketer has said, after parent Pernod Ricard appointed Bartle Bogle Hegarty London as its lead global creative agency. BBH won the account after a competitive pitch. Sid Lee was the incumbent but did not repitch. BBH has been tasked with continuing the "#AbsolutNights" campaign.

An American financier who once dated Prince Andrew's former wife, Sarah Ferguson, is among a group of 20 people planning to sue the "Sun" on Sunday publisher after the conviction of "Fake Sheikh" journalist Mazher Mahmood for plotting to pervert the course of justice. Papers denouncing the "vile conduct" of Mahmood have already been filed in Los Angeles against News Corp.

Tesco has cemented its turnaround from the bleak position of two years ago, claiming that customer trust is now at its highest in four years. The fact that trust is greater than before the damning GBP250m accounting scandal is testament to chief executive Dave Lewis' strategy of not trying to "advertise your way out of a problem you behaved your way into."

TalkTalk has been handed a record GBP400,000 fine for security failings over a cyber attack that allowed customer data to be accessed "with ease," a watchdog has announced. The Information Commissioner's Office said the attack last October could have been prevented if TalkTalk had taken basic steps to protect customers' information.

Aldo is trialling in-store technology that aims to merge the customer's ecommerce and retail experience in a bid to join up the online and offline world and to provide consumers "with more context and inspiration" -- as the brand says "the days of customers walking around a shopping centre for six hours" are over.

BBDO has created a global crowdsourcing platform to enable its clients to commission online video content, with Mars as its launch partner. Flare Studio is an extension of BBDO's content division Flare. Similar to crowdsourcing specialists eYeka and the You and Mr Jones-backed British service MoFilm, Flare Studio is the first such platform to be launched by a creative ad network.