Apple Watches will be soon be required to run apps natively as the company looks to reduce the wearable's reliance on sister devices. From June, the company will reject apps that do not run natively on the watch, instead relying upon the processing power of companion devices such as the iPhone.

Interpublic Group, the owner of McCann and MullenLowe, has posted a 6.7% increase in organic revenue for the first three months of the year. Its first-quarter revenue was $1.74 billion (GBP1.21 billion), up 3.9% compared to $1.68 billion in the first quarter of 2015. The 6.7% increase in organic revenue was led by an 8.3% organic increase in the U.S. and a 4.3% increase for the rest of the group.

Starbucks is planning to expand its use of personalisation beyond email and into mobile as it looks to boost loyalty, increase sales and improve efficiency. Speaking last week, COO Kevin Johnson said that following investment in new technology, Starbucks can now target communications to individuals based on their tastes and interests. The plan is to expand this to its mobile app.

BT Sport has revealed that it is considering live streaming the Champions League final on YouTube in a bid to make the fixture more widely available and address criticism over low viewing figures. The broadcaster currently holds the exclusive live rights to the Uefa Champions League after it agreed to a three year deal across the 2015-16 to 2017-18 campaigns at a cost of GBP897m.

The pay TV broadcaster's group revenue grew by 4.8% year on year to GBP8.72 billion, with UK and Ireland revenue up 5.7% to GBP6.16 billion. The company, which also operates in Germany, Italy and Austria, said it was "pleased" with the early response to Sky Q, its premium satellite TV and internet service launched in February.

L'Oral, the beauty company, has appointed TMW Unlimited to handle its integrated ad business for three brands. TMW will work on the Clarisonic brand, which produces a range of facial cleansing brushes, and haircare brands Redken and Kratese. The agency has also won a place on the L'Oral roster. There is no incumbent on the accounts.

Xaxis, WPP's programmatic media and audience platform, has appointed Group M's digital operations director, Harry Harcus, as its UK managing director. Harcus takes over from Nicolas Bidon, who was recently promoted to global chief executive of Plista, the native ad platform WPP bought in 2014.

Google and Microsoft have hit investors for a double whammy after they simultaneously posted worse than expected quarterly earnings for the January-March period, sparking a sell-off in both. Google's parent firm Alphabet fared worst after shedding a whopping six per cent at the close of play on Wall Street, equating to a slump in market value of $32bn - despite a rise in revenues to $20.2bn.

The National Trust, BBC Radio 4 and Avon are among the most 'English' brands, according to research published ahead of St George's Day on Saturday. The survey, which is based on RKCR/Y&R's in-house data, matches the attributes the public associate with the brand 'England' against the attributes of consumer brands to come up with a percentage score on their Englishness.

Just Eat, the online takeaway food site, is on the hunt for an agency to handle its creative account. Ben Carter, who joined as the UK marketing director in January, is leading the review and RFPs have been issued. Red Brick Road, which picked up the business in 2014 after a competitive pitch, is not repitching.