Brits are feeling better about Brexit, according to new research from J Walter Thompson -- but a referendum held today would be likely to overturn the result. In the immediate aftermath of the vote just 24% of respondents believed the result would have a positive impact on their lives. Between 29 July to 1 August, that figure has now risen to 38%.

DC Thomson is the latest publisher to offer automated guaranteed inventory to agencies and advertisers -- a move it claims takes it closer to a "utopia" of quality and quantity as opposed to relying on high-volume, low-yield ad inventory. The publisher of The Beano has brought on board Ad Eye to facilitate the guarantee that will effectively streamline the RFP method for automated trading.

BT has retained Group M for its combined media account in an arrangement that will see staff from Maxus and MEC come together in a new bespoke unit, Team Connect. Maxus already handled the BT and Plusnet brands -- worth upwards of GBP100m a year -- while MEC looked after EE, worth in the region of GBP60m. BT bought EE for GBP12.5bn in January.

Tesco hopes to capture the flag of premium supermarket ranges by adding an element of immersive experience to its Finest brand. To realise this tactic, the grocer has opened a pop-up wine bar in London's Soho. The activation is one that consumers may not necessarily expect from Tesco. The pop-up is open until 13 August.

Johnston Press has written down the value of its local newspaper portfolio by almost half, leading to a GBP184m pre-tax loss. The company said on Thursday that it had taken a GBP217m impairment charge on the titles -- about 46% of their value -- with an additional GBP7m writedown on the value of its printing presses.

Google has won the go-ahead to begin testing delivery drones in the U.S., as it looks to match Amazon in a market that has huge potential. America's Federal Aviation Administration gave Alphabet, the parent company of Google, permission for its "X" research division to test drones weighing less than 25kg in designated areas as part of the company's Project Wing.

The Church of England has issued new guidance to clerics and congregations to help them navigate the seemingly bewildering array of new apps and sites to incorporate into church life. It includes suggestions that committees such as Parochial Church Councils (PCCs) use the messaging tool "Slack" to co-ordinate discussions on topics such as fixing the roof or organising Christmas services.

The scale of the UK's obsession with the Internet has been laid bare by a new study showing that the ever increasing amount of time we spend online is leading to lost sleep, neglected housework and less time spent with friends and family. Ofcom has found that more than a third of UK Internet users are deciding to take "digital detox" breaks from the Web.

The latest Rajar figures show that 35.07 million people tuned into BBC radio stations every week, compared with 35.57 million who turned the dial toward a commercial station. It paints a positive picture for the commercial sector, which fell behind the BBC in the first quarter of the year. It had 34.28 million weekly listeners compared with the Beeb's 34.87 million.

The television and telecoms regulator's annual survey of consumer behaviour found that Netflix was watched by 23% of UK adults who use streaming services on a weekly basis last year -- up from 13% in 2014. Amazon Instant Video, the next most popular platform, was watched by 7% of the adult population last year, compared to 5% in 2014.