GlaxoSmithKline (GSK) and Save the Children have topped C&E Advisory's Corporate-NGO Partnerships Barometer in 2016, with 11% of respondents citing it as the most admired partnership. Previous winners -- Boots and Macmillan and Marks & Spencer and Oxfam -- have dropped back into second and third places, respectively.

The Great British Bake Off will switch to Channel 4 following its current series after rights negotiations between the BBC and the show's production company collapsed over price. The BBC indicated that financial demands made by Love Productions made the programme "unaffordable," leaving Channel 4 to take on the most popular programme on British television in a three-series deal.

Abusive posts from social media trolls will be hidden from Instagram by a new tool that automatically blocks offensive words from comments. The filter, available to all users since Monday, enables users to define words or emojis that they find offensive or inappropriate and ask Instagram to automatically block comments containing them.

Coca-Cola Zero Sugar achieved the greatest rise in ad awareness in August of any UK brand, according to YouGov BrandIndex data, with the market research company suggesting the summer campaign has "been a success so far." Its ad awareness score rose from 6% in early July to 17% in the last weeks of August.

The running version of Sport England's "This girl can" campaign, England Athletics' "This girl can run," has boosted uptake of the sport among women. In particular, England Athletics is crediting the social element of "This girl can run" with inspiring 28,000 women to run more frequently. The campaign was created by digital agency eight&four.

The Guardian's commercial strategy director Adam Foley believes too many brands that are creating branded content feel that they are "somehow absolved from the need to sell anything," and those holding back from pushing a commercial message are "wasting their time."

Facebook has lost a legal bid to prevent a 14-year-old girl from suing the company over a naked picture of her that was posted on a "shame page" on the site. A high court judge in Belfast has rejected Facebook's attempt to have the claim struck out. She is also taking legal action against the man who allegedly posted the picture in what lawyers claim is the first case of its kind in the UK.

The NSPCC has clashed with the government's Digital Economy Bill, claiming that it doesn't go far enough when it comes to regulating online pornography. The children's charity says porn sites that don't comply with age verification checks should be prevented from operating in the UK.

Morrisons says it plans to install hundreds of Amazon lockers in its supermarkets this year. There are more than 1,000 Amazon Lockers in locations such as shopping centres, convenience stores, airports, train stations, and universities. They enable customers who are unable to wait at home for orders to collect them from a location of their choice.

Despite the ongoing increase in media spend invested using ad tech, the number of advertisers confident that it will deliver a return on investment is on the wane (95% to 86%), according to research published today. That's the key takeaway contained in the second annual report on perceptions of marketplace quality in programmatic advertising from ExchangeWire Research and OpenX.