Independent.co.uk
A "fake news" debunking team is to be set up by the BBC to tackle a recent increase in false news stories appearing across the Web, the corporation has confirmed. The BBC's news and current affairs editor James Harding told staff the corporation will increase its commitment to dealing with "deliberately misleading stories masquerading as news."
Marketing Week
Every euro spent on advertising boosts EU GDP by EUR7, contributing EUR643bn to the 28 countries in the bloc and creating millions of jobs, promoting competition and boosting innovation. That is the conclusion of a new report by the World Federation of Advertisers (WFA), which is using the findings as a stepping stone to promote the positive impact advertising has on economies.
Marketing Week
The numbers are telling. Over the six-week period to 31 December, online accounted for 40% of total sales at John Lewis, while sales from mobile devices were up 80% and now account for 37% of all traffic to the John Lewis Web site. To put these figures into perspective, shop sales at John Lewis were up just 0.8%, with the majority of consumers preferring online or click-and-collect.
The Times
Donald Trump will offer Britain a quick and fair trade deal with America within weeks of taking office to help make Brexit a "great thing." Speaking to the "Times" in his first UK interview as president-elect, he revealed that he was inviting Theresa May to visit him "right after" he gets into the White House and wants a trade agreement between the two countries secured very quickly.
Campaign
Cancer Research UK and Channel 4 will air a colonoscopy in what will be the world's first TV ad shot live from inside the human body. The 90-second "Live from the inside" ad will broadcast at 3.25pm on Wednesday and will provide an opportunity to watch the removal of bowel polyps, a small growth on the inner lining of the colon.
Campaign
Luxottica, the Italian glasses maker that owns Ray-Ban and Oakley, will merge with rival French lens maker Essillor. The deal, which would make the two firms worth about EUR46bn (GBP40bn), would create a global powerhouse in the eyewear industry with revenues of more than EUR15bn, the companies said in a statement.
The Drum
Omnicom's TBWA is poised to take a stake in independent agency Lucky Generals in a deal that could be announced as early as next week, The Drum has learned from multiple sources. It is understood that the founders would remain in the management team and take on senior positions within TBWA if the deal goes through.
Press Gazette
The ethics of BuzzFeed publishing the Trump "dirty dossier" may be in question -- but media lawyers appear to have agreed that he is unlikely to sue either in the U.S. or the UK. The most sordid elements of the research dossier on Trump have been widely repeated by various UK newspapers -- along with his vehement denials.
Campaign
Manchester United has partnered with Uber in a deal that will see the app deliver content to fans of the club. The arrangement will also see the football club giant set up a dedicated Uber pick-up and drop-off zone at Old Trafford. The details of the content are to be confirmed, but a spokesman said they would include "behind-the scenes content" to augment the journey to and from a match.
The Guardian
Netflix is poised to launch its take on Lemony Snicket's dark children's tale A Series of Unfortunate Events, targeting the family drama audience traditionally catered for by ITV and the BBC. For Netflix, the show forms part of a plan to woo audiences and add to its 90 million global subscribers, providing new opportunities for TV producers.