Sky and Virgin Media are close to an advertising partnership which "The Telegraph" believes is designed to attract ad spending away from Google and Facebook. The paper claims that sources have told it Virgin Media is close to joining Sky's Adsmart targeted advertising network, which allows audiences to be refined by postcode, age and income.

Facebook is rethinking its reporting procedures after a live video of a murderer remained on the service for more than two hours. A company executive told the BBC that the social media giant is reviewing its reporting procedures to make it easier for people to flag up inappropriate material and have it acted on sooner.

Facebook has been busy over the Easter weekend deleting fake accounts. "The Guardian" suggests that tens of thousands of accounts have been deleted to combat a highly sophisticated spam ring that has been posting fake comments and inauthentic likes.

"The Guardian" has told MPs that Google and Facebook are undermining quality journalism in its submission to a parliamentary select committee's investigation into fake news. "Press Gazette," which is running a campaign against the tech giants' dominance, reveals that the newspaper claims fake news is a symptom of digital publishing growing at too rapid a scale.

America's Post Holdings is to buy Weetabix for $1.76bn (GBP1.4bn). "Campaign" reports that the Chinese majority owner of the well-known (originally British) cereal is to be sold off following sales figures that failed to live up to expectations.

"Marketing Week" columnist Mark Ritson takes United's CEO to task over what he deems to be terrible leadership. He contrasts the way in which he managed to bungle the entire issue, instead of properly apologising and looking into it. This is stark contrast to what he deems to be true leaders, such as Elon Musk, who are alerted to a problem and seek to sort it out.

The Telegraph jokes that the PC's death has been "greatly exaggerated" as it reports IDC figures which note the first uplift in quarterly shipments since 2012. The researchers behind the figures suggest that people are still using desktop PCs but they replace them less frequently than in the past.

Havas Media has won a competitive pitch for Beats by Dre's EMEA media account. Campaign believes OMD and the7stars were involved in the pitch. WPP's Maxus was the incumbent but did not repitch, although it will handle the brand's Asia-Pacific media requirements.

"Campaign" covers eMarketer figures which sum up what we probably already all suspect -- people are spending more time on mobile apps, but they are devoting that screen time to fewer apps.

The well-known British department store Debenhams has picked CJ Affiliate to work exclusively on its affiliate marketing in the UK and Ireland, Netimperative reports.