The Drum
Nearly three in four Britons -- 71% -- associate fake news with advertising, a new report from Rakuten Marketing suggests. This puts British cynicism toward advertising way above that felt in Europe and the U.S., "The Drum" reports.
Campaign
"Campaign" is warning that marketers are almost certainly going to number among the 1200 job cuts announced by Tesco at its Hatfield and Welwyn Garden City. The jobs cuts could mean as many in one in four members of staff leave. The supermarket chain recently announced the closure of its call centre in Cardiff, which could see 1100 jobs lost.
Campaign
Johnny Walker has handed its global digital advertising account to R/GA London. The Diageo-owned whisky brand started the search for a new digital agency in April, "Campaign" reveals.
Campaign
Honda is working its way around London shops to talk about its European creative account, "Campaign" reports. The process began a fortnight ago after initial briefs were sent out to a selection of London agencies.
BBC
Culture Secretary Karen Bradley has told the House of Commons she is "minded" to refer Rupert Murdoch's takeover of the part of Sky he doesn't already own to the competition authorities. The BBC reveals that this means this is the likely outcome, although Sky has until July 14th to make representations to change her mind.
Marketing Week
Wimbledon is introducing a chatbot this year for tennis fans who want to know how to get around the courts and who's playing where. "Marketing Week" reveals the service has been named 'Fred' after the legendary British tennis player, Fred Perry.
The Guardian
"The Guardian" has come out strongly in favour of the Government referring Rupert Murdoch's bid to take over the whole of Sky to the competition authorities. Citing the Leveson enquiry, which criticised the close links between politicians and newspaper owners, today's leader column insists the country needs more media plurality, not less.
The Guardian
Slowing subscriber numbers have prompted Sky to devise a new strategy for its sports channels, "The Guardian" reveals. The pay-tv operator will drop its numbering of channels in favour of themed offerings that allow users to pick the sport they want to watch for a lower price, rather than pay more for a bundle of channels they never watch.
Campaign
The first of a new breed of street furniture was launched yesterday in Camden, London. Replacing old-fashioned pay phones, "Campaign" says the new BT InLink screen offer ultra-fast broadband and a digital outdoor advertising screen.
Campaign
"Campaign" reveals that the email Sir Martin Sorrell has sent to WPP employees to assure them that the company is open for business and no data was lost during the recent cyber attack.