Marketing Week
"Marketing Week" has been talking with industry experts about new ASA rules which ban gender stereotyping. While the industry is overwhelmingly supportive of the move, the site claims the devil will be in the detail. Will ads about, say, Asda mums be considered too gender-specific or will the regulator accept that they reflect the brand's key demographic, the site asks?
Sky News
British brands that are reliant on overseas visitors may be cheering this morning. Sky News carries research from Worldpay that the weak pound has caused an 18% spike in tourist spending in the UK this year. The weak pound makes the UK a more attractive destination, but can also be inflationary when imported goods become more expensive.
Campaign
Omnicom has reported that the UK outperformed the rest of the world in the second quarter with growth of 9.3%, compared to 7.8% across the rest of Europe. North America, in comparison, grew by a mere 0.2% over the same period, "Campaign" reports.
Campaign
Unilever has cut agency fees by 17% in the first half of the year and now says a film costs 14% less to produce. "Campaign" reveals that the figures show the FMCG giant is making notable progress in its bid to cut the number of agencies it works with and the fees of those who remain while making content and campaigns work harder for longer.
Marketing Week
The number of marketers expecting to make new hires compared to those who expect to cut back has increased, according to the latest IPA Bellwether report. However, "Marketing Week" believes some experts are predicting the hiring spree might be short-lived as Brexit looms ever closer.
Campaign
It may have got chins wagging on the gossip columns for its x-rated content, but Love Island is being credited with bringing an elusive young audience to ITV. "Campaign" has been crunching viewer numbers, and the ITV2 show is helping the channel attract more viewers ages 16-24 than last year -- an achievement that bucks the trend of a general decline in young viewers.
BBC
The BBC is reporting that the TSB bank will roll out iris-scanning technology to log people into their accounts from September.
The Street
Facebook is to trial a paywall for news stories from this October, according to a report in "The Street." The social media giant says the move is a response to publishers wanting to monetise content distributed through the social media giant's Instant Articles feature.
The Mirror UK
"The Mirror" reports that Google is working on plans to deliver personalised news via its mobile app on both Android and iOS. The paper positions the move as an attempt to rival Facebook's news service.
Campaign
There has been a marked decrease in completed reviews in the first half of 2017, compared to the same period last year, according to the latest AAR New Business Pulse report. "Campaign" reveals that digital has seen the biggest decrease from the year before.