All eyes will be on viewing figures for "The Great British Bake Off" when it airs for the first time on commercial television next week. Channel 4 has revealed that the show will need to net 3m viewers to break even and will be delighted if it gets "north" of that figure, "The Guardian" reports.

"Campaign" reveals that Nandos has awarded its digital account to AnalogFolk. The first priority is to develop an ecommerce and customer engagement platform, the site reveals.

It is an announcement that has been long anticipated, Facebook will allow people to subscribe to publications they discover through Instant Articles, and crucially, it won't be taking a cut, "The Drum" reveals.

EMarketer is predicting improved short-term user growth for Snapchat in the UK, but predicts it will falter as Instagram adopts similar features. The researchers place Facebook way out ahead as the top social platform, with Instagram in second place and Snapchat narrowly behind in third place.

WPP is facing its toughest year in a decade, "The Guardian" surmises. Shares were down 11% when markets opened this morning following the revelation that the group has had a tough Q2 and has revised growth forecasts for the year to between zero and 1%.

"Campaign" is heralding LinkedIn's new video feature on its mobile app as a huge new opportunity. The update allows account holders to see who has viewed and shared their video content.

What if Donald Trump stopped tweeting? What next for Twitter? Well, according to Netimperative, an analyst has been crunching the numbers and decided a fifth of the value of Twitter -- some $2bn -- is now attributable to the US President's regular tweets.

Channel 4 is denying that 17 minutes worth of advertising per installment of "The Great British Bake Off" represents a record, as has been speculated. "Campaign" reveals the Channel claims "The Handmaid's Tale" had a similar level of advertising. The cooking show debuts next week on commercial television, having moved from the BBC.

"The Drum" has good news for agencies that are concerned about the rise of the consultancies. Jonathon Mildenhall, Airbnb's global CMO, is in the middle of a creative review and claims consultancies are not playing a part because he believes they are less able to hold on to creative talent than agencies.

Jack Wills has appointed its first CMO, after tapping Burberry for senior marketer Claire Waugh. "Campaign" reveals that before joining Burberry, Waugh was a senior marketing for Starbucks.