NetImperative
A WFA report finds that 70% of global advertising brands have changed their media agency in a bid for improved transparency and to take back more control over their ad spending, Netimperative reports.
Campaign
Manchester United is winning the social battle in the Premier League, according to research for which team attracts the most fan interaction per thousand subscribers. "Campaign" reveals that the world famous team is in top spot with a surprise in second place -- newly promoted Huddersfield Town.
The Guardian
It's the end of the family sitting around the television as we know it, according to "The Guardian." Ofcom research shows that the UK has become a nation of binge set-box viewers. Nearly half will watch a programme or film on their own every day, and nine in ten will do so every week.
The Telegraph
From hero to the accused, Martin Hutchins -- the young computer guru who saved the UK's National Health Service from the recent Wannacry virus outbreak -- has been arrested in America on charges of having previously been involved in spreading malware that compromised bank accounts. "The Telegraph" reveals the six charges he faces date back to 2014 and 2015.
Marketing Week
"Marketing Week" has been catching up with P&G to fine the FMCG giant is adamant it has felt no ill effect of cutting advertising budgets. The site asks the question of whether this is a trend that may continue. Could more brands follow in P&G's footsteps and slash budgets? What would the impact be?
Campaign
Advertisers are having a problem reaching women, research from Nielsen suggests. "Campaign" reveals that research shows that when advertisers target women, they only reach them half the time, compared to a 62% success rate with men. Overall, only 54% of ads, on average, are seen by the audience they were intended for.
Campaign
"Campaign" is billing Accenture's purchase of the marketing and sales consultancy, Brand Learning Group, as a continuation of a strategy to "woo" CMOs. No financial terms have been published for the purchase. "Campaign" believes the new purchase will sit inside Accenture's Customer and Channels practice, rather than Accenture Interactive, where Karmarama and Fjord reside.
BBC
The BBC is reporting that Facebook is vowing to step up its fight against fake news by having more people look through more stories more quickly, and to publish the findings of their results.
Marketing Week
Ryanair claims to be working on adding voice to its flight booking service. According to "Marketing Week," the airline will soon enable customers to ask Alexa to book flights to their destination. EasyJet already allows passengers to ask Alexa for a status update on their flights.
The Guardian
"The Guardian" is predicting the England women's football team will set a new record for their sport tonight in their semi-final match against Euro 2017 hosts The Netherlands. The "Lionesses" already achieved twice the number of viewers for a typical Premier League game during Sunday's quarter-final with an average of 2m viewers and a peak of 3.3m.