• WFA Reveals That Brands Change Media Agencies To Take Back Control
    A WFA report finds that 70% of global advertising brands have changed their media agency in a bid for improved transparency and to take back more control over their ad spending, Netimperative reports.
  • Manchester United Is Winning The Battle For Social Engagement
    Manchester United is winning the social battle in the Premier League, according to research for which team attracts the most fan interaction per thousand subscribers. "Campaign" reveals that the world famous team is in top spot with a surprise in second place -- newly promoted Huddersfield Town.
  • End Of Family Viewing As UK Goes Set-Box Crazy
    It's the end of the family sitting around the television as we know it, according to "The Guardian." Ofcom research shows that the UK has become a nation of binge set-box viewers. Nearly half will watch a programme or film on their own every day, and nine in ten will do so every week.
  • British Wannacry Hero Arrested In The USA
    From hero to the accused, Martin Hutchins -- the young computer guru who saved the UK's National Health Service from the recent Wannacry virus outbreak -- has been arrested in America on charges of having previously been involved in spreading malware that compromised bank accounts. "The Telegraph" reveals the six charges he faces date back to 2014 and 2015.
  • What If More Brands Follow P&G And Cut Ad Budgets?
    "Marketing Week" has been catching up with P&G to fine the FMCG giant is adamant it has felt no ill effect of cutting advertising budgets. The site asks the question of whether this is a trend that may continue. Could more brands follow in P&G's footsteps and slash budgets? What would the impact be?
  • Advertisers Struggle To Reach Women
    Advertisers are having a problem reaching women, research from Nielsen suggests. "Campaign" reveals that research shows that when advertisers target women, they only reach them half the time, compared to a 62% success rate with men. Overall, only 54% of ads, on average, are seen by the audience they were intended for.
  • Accenture Buys Brand Learning Group
    "Campaign" is billing Accenture's purchase of the marketing and sales consultancy, Brand Learning Group, as a continuation of a strategy to "woo" CMOs. No financial terms have been published for the purchase. "Campaign" believes the new purchase will sit inside Accenture's Customer and Channels practice, rather than Accenture Interactive, where Karmarama and Fjord reside.
  • Facebook Promises More Action Against Fake News
    The BBC is reporting that Facebook is vowing to step up its fight against fake news by having more people look through more stories more quickly, and to publish the findings of their results.
  • 'Alexa, Fly Me To Paris'
    Ryanair claims to be working on adding voice to its flight booking service. According to "Marketing Week," the airline will soon enable customers to ask Alexa to book flights to their destination. EasyJet already allows passengers to ask Alexa for a status update on their flights.
  • England Expected To Roar The 'Lionesses' To Record Viewing Figures Tonight
    "The Guardian" is predicting the England women's football team will set a new record for their sport tonight in their semi-final match against Euro 2017 hosts The Netherlands. The "Lionesses" already achieved twice the number of viewers for a typical Premier League game during Sunday's quarter-final with an average of 2m viewers and a peak of 3.3m.
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