Marketing Week
MyTaxi will take the fight to Uber over the hearts and minds of young women concerned by reports of sexual assaults by private hire drivers. The app for hailing a London black cabs is going to "dial up" the safety message of jumping in a cab with a licensed driver, its CEO told "Marketing Week" recently.
Press Gazette
The Editor of the "Financial Times," Lionel Barber, spoke at The Society of Editors conference this week to tell Facebook and Google they should drop the pretence that they are not media companies, "Press Gazette" reports. He warned their current position means they can publish and remove news without assuming any liability.
The Drum
A new media agency has set up, claiming that greater transparency can be provided by blockchain technology. The new agency is part of TMG and is being called Truth, "The Drum" reveals.
The Telegraph
Deliveroo is celebrating a victory that has eluded Uber. A court has ruled that delivery drivers for the fast food app are not employed, "The Telegraph" reports. A similar ruling went against Uber last week when it was decided its drivers can be considered as employed workers.
The Guardian
Europe's television broadcasters are joining forces to take on the might of Facebook and Google. Channel 4 has signed up to the VOD advertising initiatve, called the European Broadcaster Exchange (EBX), "The Guardian" reveals.
Campaign
"Campaign" is reporting that Channel 4 is making inroads in offering addressable tv advertising across its VOD service, All 4. At the same time, it is in discussions with partners to bring programmatic trading for inventory on its linear tv service.
The Telegraph
Apple's flagship UK store in Regent Street, London has been attacked by a gang of thieves on mopeds, "The Telegraph" reports. Up to 10 thieves are believed to have been involved in the early morning raid, which is believed to have involved three or more scooters.
Press Gazette
The Prime Minister used a speech at the Lord Mayor's Banquet at Guildhall last night to accuse Russia of using fake news to "weaponise information" to "sow discord in the West and undermine our institutions," "Press Gazette" reports.
Independent.co.uk
It was a picture and tweet leaped on by right-wing sympathisers. Now, "The Independent" reports the person who tweeted that a Muslim woman "casually walking past" a dying victim of the Westminster Bridge terror attack is, in fact, a Russian troll. The account is one of 2,700 Twitter accounts passed on to authorities for further investigation.
Campaign
The company behind Cannes Lions has reacted to widespread concern in adland that the overseas conference and awards has lost its focus by slimming down the awards list and running the show over five days, "Campaign" reports.