As was widely expected, Sky News reports that Google has filed an official challenge to its EUR2.4bn record fine from the EU for abusing its monopolistic power.

For the first time, eMarketer is predicting that this year will see the smartphone become the preferred browsing device among British adults. Although they will only spend, on average, one minute more per day on mobile devices and tablets compared to desktops and laptops, eMarketer predict the gap will rise.

Accenture is on the record as stating it wants to be the biggest digital agency in the world, but now its London-based managing director is clarifying its mission. "Campaign" reveals that Anatoly Roytman is aiming to make his arm of the consulting giant "the experience agency of record."

Research form delivery experience company Sorte has revealed that consumers are frustrated with fulfilment. Netimperative reports that 70% want more flexible delivery option and two in three believe that retailers and couriers could be working much more closely together to make the delivery process run more smoothly.

You may agree or disagree with the conclusion, but "Telegraph" columnist Matthew Lynn is arguing today that the EU fining Google, claiming back taxes and now proposing a tax on income paid directly in the country in which it is generated will backfire on the trading bloc. Becoming a set of nations opposed to the US tech giants is not a good place to be, he argues.

Nissan is renewing its sponsorship of the Champion League football competition for another three years. "Marketing Week" reveals the car brand will be working with new ambassadors for the sponsorship, including Gareth Bale.

"The Mirror" is reporting that Uber's plan to clean up its cars around the world will mean that no petrol or diesel cars will be allowed by the end of 2019. Instead, all cars will have to be electric or hybrid.

It's deadline day today for Google to lodge an appeal against its record EUR2.4bn and "The Telegraph" is reporting that the internet giant is poised to contest the decision. The paper points out this would extend what has already been a seven-year dispute between the EU and the US tech giant.

Virgin Trains is using digital out-of-home technology to display the time it would take passing motorists to reach destinations by train compared to the longer journey by road, "Campaign" reports.

"The Guardian" is posing a huge question for television executives this morning. With "The X Factor" opening to record low audiences and "Strictly Come Dancing" debuting an unimpressive list of celebrities missing well-known household names, are the two massive Saturday night shows in a fight for survival this autumn?