• Diet Coke Rebrand And New Flavours Likely To Be Coming To The UK
    Coca-Cola has hinted to Marketing Week that the refresh of its Diet Coke brand in the US will be coming to the UK at some stage. In addition to a new can and font change, four new flavours are to be added to the range -- ginger lime, feisty cherry, zesty blood orange and twist mango.
  • Brooklyn Brothers Appoints New London MD
    The Brooklyn Brothers has replaced the departing managing director of its London operation, Jessica Binns, with Duncan McRobb from Academy Films. "Campaign" reveals that McRobb has been managing director of Academy Film's content division since 2014.
  • Publishers Take On The Digital Duopoly, 2018 Predictions From 'Marketing Week'
    Some interesting trends for 2018 are highlighted by "Marketing Week" today. To pick out a couple, the magazine predicts publishers will strive to become less reliant on the digital duopoly of Facebook and Google, while digital outdoor campaigns will get smarter at targeting and personalising messages.
  • Credit Card Fees Banned, Some Sites Just Raise All Prices Instead
    Ecommerce operators are selling goods this morning for the first time without being able to charge extra for some credit card payments. Sky News points out that although the intention is to have clear, flat pricing for all, some companies are simply adding a fee to all forms of payment, including cash.
  • Fancy A Decent Pint? There's An App For That!
    Brits love a beer -- there's no secret there. But now the Campaign for Real Ale (CAMRA) has launched an app that allows drinkers to find out which pub nearest them serves the best pint, according to Netimperative.
  • Paddington Was Not To Blame For A Poor M&S Christmas
    M&S Chief Executive, Steve Rowe, had told "Campaign" that he is not blaming the retailer's Christmas campaign featuring Paddington, coinciding with the launch of the Paddington 2 movie. Food sales were down 0.4% while clothing and home sales slipped 2.8% in the final quarter of the year. Instead a poor October shoulders most of the responsibility, Rowe believes.
  • Cadbury's Goes Back To Philanthropic Roots
    Cadbury's first campaign with its new agency, VCCP, is moving away from its "free the joy" tagline to instead focus on acts of kindness. "Marketing Week" reveals the aim is to go back to the philanthropic roots of its founder, John Cadbury.
  • Facebook Settles Landmark Case Over Revenge Posts Of Nude Teen
    Facebook has settled what is likely to become a landmark case, "The Telegraph" reports. The social media giant has paid undisclosed damages to an unnamed teenager who had nude pictures of her put on the site as an act of revenge. The teen's lawyers claim this marks a shift in how the social site views its responsibilities to deal with malicious posts.
  • Theresa May Vows To Oppose House Of Lords Vote On The Media
    Prime Minister Theresa May has echoed the promise of her Culture Secretary to oppose the House of Lords decision to give Leveson 2 the green light and to pass Section 40 of the Crime and Courts Act 2013. As "Press Gazette" explains, the latter would make newspapers not signed up to an official watchdog responsible for both sides' legal fees in any libel action, regardless of outcome.
  • Facebook Tweaks Algorithm To Promote Friends Over Businesses
    Facebook is set to alter its news feed algorithm so people hear more from their friends and less from businesses, "The Drum" reports.
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