• Droga5 Wins MINI Electric Account
    MINI has appointed Droga5 to handle the launch of its electric car and set a market position for the new model over the next three years. The appointment has led to Droga5 stepping down from Volkswagen's roster, "Campaign" reports.
  • Premier League Rights Sell For Slightly Less, BT and Sky Stay In Control
    In the end there was no rights inflation for Premier League football, "The Guardian" reports. BT Sport and Sky have kept a strong hold on the available selections of games, paying GBP4.464bn for the five main packages. Two smaller packages remain amid rumours that Amazon could be bidding, and so the process is yet to be completed.
  • Anchor Set To Switch To WCRS
    The butter brand Anchor is set to move its advertising account back to WCRS after a gap of fifteen years, "Campaign" reports. The account will go back to the Engine-owned agency after it won a shootout with Mother.
  • Nike's 'Nothing Beats A Londoner' Is A Viral Hit
    A Nike marketing video about London has immediately topped YouTube's viral chart. The three-minute film by Wieden+Kennedy London features cameos from several stars, including Harry Kane and Mo Farah, and has been designed to connect the brand to children growing up in the capital, "Campaign" reports.
  • Facebook Vows To Defeat Extremism After Unilever Boycott Threat
    "The Telegraph" is reporting that Facebook has promised to up its game in tackling extremism in reaction to Unilever's threat to boycott the platform.
  • Audioboom Eyes US Expansion Through Reverse Takeover
    British podcast platform Audioboom is planning a merger with America's Triton Digital in hopes of expanding in to the US, "The Telegraph" reports. The newspaper believes Audioboom will issue shares in the UK to raise GBP155m to fund the GBP134m reverse takeover.
  • Murdoch Commits To An Independent Sky News For Five Years
    Rupert Murdoch is promising to keep "Sky News" running for at least the next five years in a bid to get his bid to buy the part of Sky he does not already own approved, "Press Gazette" reveals. Fox News has further promised that an independent editorial board will appoint Sky News top executives to ensure it reports in an objective manner.
  • Unilever Threat Is Social Media Advertising's #MeToo Moment
    There's an interesting take on the Unilever threat to boycott Google and Facebook in "The Guardian" today. Former Havas head Paul Frampton sums it up as the #MeToo moment for digital advertising as public sentiment turns against the US tech giants, and their platforms.
  • Amber Rudd Says A New Counter Extremism Tool Could Clean Up Social Networks
    Amber Rudd, the Home Secretary, has told the BBC she believes an extremism blocking tool could be effective in the fight against unsuitable material being published on the internet and could even be forced upon the major platforms. She is on a trip to America with a group of fellow MPs.
  • Teens Starting To Move From Facebook To Snapchat
    Teenagers are increasingly switching from Facebook to Snapchat, according to the latest figures from eMarketer reported by "Sky News" today.
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