Campaign
MINI has appointed Droga5 to handle the launch of its electric car and set a market position for the new model over the next three years. The appointment has led to Droga5 stepping down from Volkswagen's roster, "Campaign" reports.
The Guardian
In the end there was no rights inflation for Premier League football, "The Guardian" reports. BT Sport and Sky have kept a strong hold on the available selections of games, paying GBP4.464bn for the five main packages. Two smaller packages remain amid rumours that Amazon could be bidding, and so the process is yet to be completed.
Campaign
The butter brand Anchor is set to move its advertising account back to WCRS after a gap of fifteen years, "Campaign" reports. The account will go back to the Engine-owned agency after it won a shootout with Mother.
Campaign
A Nike marketing video about London has immediately topped YouTube's viral chart. The three-minute film by Wieden+Kennedy London features cameos from several stars, including Harry Kane and Mo Farah, and has been designed to connect the brand to children growing up in the capital, "Campaign" reports.
The Telegraph
"The Telegraph" is reporting that Facebook has promised to up its game in tackling extremism in reaction to Unilever's threat to boycott the platform.
The Telegraph
British podcast platform Audioboom is planning a merger with America's Triton Digital in hopes of expanding in to the US, "The Telegraph" reports. The newspaper believes Audioboom will issue shares in the UK to raise GBP155m to fund the GBP134m reverse takeover.
Press Gazette
Rupert Murdoch is promising to keep "Sky News" running for at least the next five years in a bid to get his bid to buy the part of Sky he does not already own approved, "Press Gazette" reveals. Fox News has further promised that an independent editorial board will appoint Sky News top executives to ensure it reports in an objective manner.
The Guardian
There's an interesting take on the Unilever threat to boycott Google and Facebook in "The Guardian" today. Former Havas head Paul Frampton sums it up as the #MeToo moment for digital advertising as public sentiment turns against the US tech giants, and their platforms.
BBC
Amber Rudd, the Home Secretary, has told the BBC she believes an extremism blocking tool could be effective in the fight against unsuitable material being published on the internet and could even be forced upon the major platforms. She is on a trip to America with a group of fellow MPs.
Sky News
Teenagers are increasingly switching from Facebook to Snapchat, according to the latest figures from eMarketer reported by "Sky News" today.