"Marketing Week" has been looking at sponsorship of the Winter Olympics and believes it is no longer the poorer cousin to the summer games. Instead, it is a chance for brands to reach younger, 'trendy' audience, the site claims.

Gen Z are the biggest consumers of content in the UK, according to Adobe research. They consume an average of 10.6 hours of content across all devices, while millennials notch up 8.5 hours against a national average of 6.9. Mobile accounts for 5.9 hours of overall content consumption for Gen Z and 5.2 hours for millennials.

It could be you! Camelot has put its advertising account up for review for the first time in ten years. "Campaign" reports that the move is aimed at "reinvigorating the brand." Abbott Mead Vickers BBDO is the incumbent and has said it will repitch.

Eurosport has concluded a partnership with Facebook that will see key aspects of the Winter Olympics streamed on the site in the UK and in other key European territories, "The Drum" reports.

Mastercard has renewed its sponsorship of Uefa's Champions League from 2018 through to 2021. The Drum reports this means the financial services company will have been connected to the competition since 1994.

Poundland has received a slap on the wrist and had a series of social media posts banned by the ASA, "Marketing Week" reports. The chain store's Christmas campaign had featured an elf in several suggestive poses and had caused uproar on social media.

The McLaren F1 team and Dell will unveil a long-term sponsorship plan today, Sky News reports.

The BBC is reporting that several MPs have travelled to the US to grill the social media giants about the problem of fake news.

The latest RAJAR figures show that although commercial radio is still ahead of BBC stations, the gap is closing, "Campaign" reports.

The EU will open an investigation into whether Apple's proposed purchase of the British song-recognising app, Shazam, is anti-competitive, "The Telegraph" reports.