Research agency Huq has been looking at the best outdoor spots for reaching particular audiences and, as Netimperative reports, the results are rather surprising. Tracking down "culture vultures" is not best achieved in the West End but in Whitechapel near the Jack The Ripper museum. Fitness fanatics are more readily found at East Croydon train station, the researchers claim.

Consumer confidence rose slightly this month, "Sky News" reports, but the GfK Consumer Confidence Index is still in negative territory due to concerns over personal finances.

The BBC will stream World Cup games in 4K HDR -- the first time iPlayer has been used to cover a sporting event in such high definition, the BBC reports. However, the numbers of screens that can be supported is limited, and so the service will be offered on a first-come first-serve basis.

Supermarket sales were up 2.7% in the three months to May 20th, Kantar Worldpanel has found. "The Guardian" reveals that the most likely reasons for a welcome increase in sales were the royal wedding and hot weather coinciding with the FA Cup Final.

Channel 4 has announced seven cities -- including Birmingham, Manchester, Glasgow, Liverpool and Leeds -- are on a shortlist of locations for its new second national HQ. "The Guardian" reveals that the broadcaster is planning to send out executives to research the cities next month.

"The Times" is reporting this morning that Sir Martin Sorrell will hold supreme power at his new venture, S4 Capital. Not only does he own 75% of stock -- he also has been given the final say on all appointments and all purchases over GBP100,000. The paper suggests this is a tactic to ensure he cannot be removed by directors that only he can appoint.

"The Telegraph" claims that EU officials are breaking their own new GDPR rules. The paper claims bureaucrats in Brussels have allowed personal details from EU citizens to be seen by anyone looking at official spreadsheets online which are not password protected. The EU has told "The Telegraph" that official organisations are not subject to GDPR.

"Sky News" has revealed Sir Martin has secured around GBP190m to buy marketing agencies he believes are focussed on growth. The company is currently called Derriston Capital but will become S4 Capital, a nod to four generations of the Sorrell family in business.

Virgin Trains has partnered with Uber to offer train passengers the option of ordering a car to take them to the station or pick them up on arrival, "The Mirror" reports. Customers will be sent a reminder text about their upcoming train journey featuring a link that can order an Uber directly, with a discount if it is the passengers first ride.

Only one in four creatives or marketers are happy in their jobs, according to new research from recruiters Aquent/Vitamin T, "Campaign" reports.