The Drum
Unilever has signed a deal with LaLiga, Spain's top football league, to have exclusive social media content and take part in a programme to spot young sporting talent. "The Drum" reveals the FMCG sees the sponsorship deal as a means to boost its brand image globally.
Campaign
EasyJet is appealing to the Instagram generation, "Campaign" reveals, through a new booking process that lets a traveller upload a picture from the visual social media site to find out about the cost of flying there and then book a seat.
The Drum
Figures from Warc suggest companies are expected to spend GBP65bn this year on sporting sponsorships. "The Drum" reveals that North America is predicted to be in top spot with $24.2bn sponsorship spending, followed by Europe with $17.6bn.
The Guardian
It is hardly the start to its conference the Conservatives could have hoped for. "The Guardian" has spotted a major security lapse within the app for the event, which offers personal details of the party's top politicians.
The Telegraph
The UK Government is considering using the British Business Bank, set up in 2014, to diversity from putting money into tech funds to actually invest in promising individual start-ups, "The Telegraph" reports.
The Telegraph
A committee of MPs is calling on Mark Zuckerberg to travel to the UK to explain what it deems a "cavalier attitude" to data security, following news that 50m Facebook users have had their accounts compromised, "The Telegraph" reveals.
Mobile Marketing
Mobile Marketing has got the calculator out to determine that under GDPR rules, Facebook could face a fine of GBP1.2bn or $1.4 for the data breach unveiled last week, which saw the personal information of 50m users put at risk.
To read more articles use the ARCHIVE function on this page.