Campaign
Unilever is in the process of halving the 3,000 agencies on its roster and cutting production costs by making content work harder for longer and today Unilever has revealed where some of the save budget has gone. According to "Campaign," the FMCG giant's media spend is up EUR250m a year.
The Financial Times
BuzzFeed is reported by "The Financial Times" to be in talks with the Emerson Collective to invest in its platform amid a series of recent journalist redundancies. The Collective is a philanthropic organisation set up by Steve Jobs' widow, Laurene Powell Jobs. It has recently began supporting digital news organisations.
The Times
BT saw a 3% decline in overall revenue in fourth-quarter 2017 as it struggled to sell the iPhone X and spent on programmes to improve customer service. However, BT Sport saw a 23% year-on-year rise in viewers in its best quarter ever. The company confirmed it will bid for future Premier League rights, but warned that it will not overpay, "The Times" reports.
Marketing Week
KFC's dancing chicken ad was the most complained about ad of 2017, according to "Marketing Week." However, the ASA has decided there were not sufficient grounds to ban the campaign.
The Telegraph
Culture Secretary Matt Hancock has unveiled his own app -- the first MP to do so, "The Telegraph" reveals.
Campaign
Betfair has ended its relationship with Lucky Generals and is calling an agency review to coincide with the departure of its chief marketer, Jonathan Devitt. Lucky Generals has recently also ceased working with Paddy Power, Betfair's sister company, "Campaign" reports.
The Guardian
Carrie Grace -- the former China Editor at the BBC who resigned over gender pay bias -- has effectively accused the corporation of lying and losing the trust of its employees, particularly the BBC Women group, "The Guardian" reveals. Grace was giving evidence to a committee of MPs.
Campaign
Property web site Zoopla has apologised for an ad featuring a line of crabs responding "Me Too" to another crab saying it is selling a house on the platform. The site's apology came after criticism it had hijacked the #MeToo sexual harassment movement. The ASA acknowledge one complaint about the poster on the London Underground but said it broke no rules, "Campaign" confirms.
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