GQ is partnering with dozens of local shops and restaurants in Carnaby Street and the surrounding areas for the Carnaby Style Weekend from May 10th through the 13th. Expect tapas masterclasses, free monograming on purchases at Ben Sherman and DJ sets, according to "Campaign."

BARB, the organisation that measures tv audiences, has rejected a bid by YouTube and Facebook to be monitored, paving the way for the tech giants to steer more video advertising away from traditional tv channels. "The Telegraph" reveals that BARB does not believe the online channels use reliable enough video metrics and cannot guarantee brand safety.

McDonald's staff in seven restaurants are voting on whether to take industrial action over zero hours contracts, low pay, low youth pay and inflexible working hours, "Sky News" has learned.

YouTube is being accused by American children's groups of processing data from children, "The Drum" reports. The issue arises when children lie about their age to set up accounts. Campaigners say YouTube knows children are doing this, but still harvests their data.

While bitcoin is arguably overhyped and far too volatile to be reliable, "Marketing Week" has taken a look at how brands are considering blockchain for multiple purchases -- such as Coca-Cola considering setting up a secure database of workers to help eradicate forced labour.

Publisher revenues was up, on average, 5.6% last year, according to figures from the AOP and Deloitte. The increase has been driven mostly by display, Netimperative reveals.

Although Mark Zuckerberg has declined an invitation to speak to MPs in person, Culture Secretary Matt Hancock has revealed that he is to meet Facebook next Wednesday. "Press Gazette" reveals that he will be asking why the social media platform allowed more than a million British users' data to be compromised.

French newspaper "Le Monde" has signed a partnership deal with the native advertising network Ligatus, Netimperative reports. The network, which opened an office in the UK last year, was chosen, "Le Monde" says, because of its focus on premium publishers.

Today is the day the much talked-about "sugar tax" comes into effect, "Sky News" reports. The tax will apply to drinks that contain high levels of sugar and was originally expected to make more than half a billion pounds per year. That estimate has since been halved due to manufacturers reducing the amount of sugar found in their beverages.

Tinder is taking to the sky above Manchester this week with a blimp announcing its partnership with Manchester City. In the week running up to the derby against Manchester United, Tinder has changed its corporate colours to light blue for the publicity stunt, "Marketing Week" reveals.